Award Winning Blog - Agitator

The Agitator Believes In Equal Time

Last week The Agitator poked fun at social media with 9 Reasons To Quit Social Media, generating a bit of heat. But Brady Josephson scores the most points for his friendly riposte regarding direct mail, which I re-publish in full here … 7 reasons to quit direct mail: 1. It is expensive. 2. People already […]

Learn More August 20, 2012

Presidential Candidates Online

Pew Research has released its latest study on US presidential candidates’ use of the web and social media. Looking at Facebook, Twitter, YouTube and campaign websites, Pew finds the Obama campaign generating more content by nearly four to one. And the Obama folks are doing more targeted communications, allowing respondents to join one of eighteen […]

Learn More August 17, 2012

9 Reasons To Quit Social Media

The other day during our presentation to the Bridge Conference, Roger chided me for writing as much as I do about social media. His point: this is a fundraising blog, after all, so let’s ‘follow the money’ and talk about direct mail and a bit of email fundraising. Today I’m writing about social media again, […]

Learn More August 16, 2012

Video In Email

I’ve been slowing working my way through Experian Marketing’s 2012 Digital Marketer: Benchmark and Trend Report, an excellent resource (must register to download). Agitator readers know I’m a big fan of online video. Experian estimates that in 2014 video could account for more than 50% of all Internet traffic (think of that as your competition). […]

Learn More August 15, 2012

Stop Telling Donors Lies!

When I saw this online headline from Fundraising Success — 5 Lies to Stop Telling Donors — I knew without reading the article that here indeed was grist for an Agitator post. Actually, my first question was … Why these five lies?! Are there five others that are OK? Are they just fibs? So here […]

Learn More August 14, 2012

Down With Fundraising Nonsense

During last week’s Bridge Conference in Washington, DC I recommended that every organization and every agency conduct a ‘Nonsense Audit’. Conducting an audit like this represents nothing more—or less – than a serious effort to identify those huge, non-productive, expensive time-wasters and complexities that add little value, but serve as enormous barriers to change and […]

Learn More August 13, 2012