Award Winning Blog - Agitator

Who Are You Writing To?

All the great fundraising copywriters agree on one key piece of advice … construct a very clear archetypal image (demographically, psychographically, culturally) of the individual you are writing to, and then write as though you were speaking to that person face-to-face. Most fundraising copywriters these days probably have in their mind’s eye some version of […]

Learn More September 24, 2012

The Boomer Brain

Here via Ad Age are some tips from the neuroscientists at Nielsen Neurofocus on communicating to Boomers … you know, the people with 70% of the net worth in America. According to Neurofocus … Color Within the Lines: Boomers can have trouble processing visual presentations that are too complex, and fail to see stuff around […]

Learn More September 21, 2012

Donor Trust

What do our recent posts — Take This To Your CEO & Board Today and Invitation: 2nd US Donor Commitment Study — have in common? Other than that they are both ‘must read’? Donor trust. The first post describes how some charities and their agencies are doing their damn best to destroy donor trust in […]

Learn More September 20, 2012

Invitation: 2nd US Donor Commitment Study

We wanted to give Agitator readers advance notice of – and an early opportunity to participate in – the 2012 U.S. National Survey on Donor Commitment. Following the successful pattern of last year’s study in the US and this summer’s in the UK, loyalty and commitment among acquisition donors to 50 organizations will be analyzed […]

Learn More September 19, 2012

Keeping Pace With Hispanic Market

Courtesy of Lee Vann at Captura, a Hispanic marketing agency, here’s a pile of resource links for keeping track of the Hispanic market. Tom

Learn More September 18, 2012

Take This To Your CEO & Board, Today!

Here’s your disturbing wake-up call for Monday, September 17th — and for the rest of this year no doubt. An almost tsumani-like wave of major media stories on questionable nonprofit practices has hit the shores of our sector and shows no sign of quietly fading away. Great damage is in store for our sector. And […]

Learn More September 17, 2012