Award Winning Blog - Agitator

Would You Hold An Umbrella for Your Donors?

There was a great post on the Harvard Business Review Blog recently that caught my eye called “Earn Customer Loyalty Without Losing Your Shirt” which talks about a TD Bank loyalty strategy they refer to as the “1 to Say Yes, 2 to Say No” Rule. In a nutshell, the strategy promotes a culture driven […]

Learn More July 19, 2012

Top Nonprofit Brands

Nonprofit curator Joanne Fritz at About.com recently did this write-up on the top nonprofit brands … at least as identified by the 2012 Harris Poll Equitrend Study. The organizations in the survey were measured across a number of traits such as familiarity, intent to give, emotional appeal, volunteerism, etc. The top nonprofits are those that […]

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Crossing The (On)Line?

Last week I received a succession of email appeals from a nonprofit that shall remain nameless. On Tuesday July 10 I was told that the campaign in question had been extended for another week, and my gift would be matched 2:1 if I donated by that Friday, the 13th. A bar graph indicated $43,643 had […]

Learn More July 18, 2012

Flat Earth Fundraising: Preventing Bottom-line Shipwrecks

Before the 1700s ocean navigators could not find an accurate way of determining longitude. This failure caused ships to miss their destination, many times crashing into rocks and killing their crews. Although the concept of latitude was used by navigators for centuries, use of that concept alone was incomplete and dangerous without an accurate way […]

Learn More July 17, 2012

Like Me!

Or don’t ‘Like’ me. Does it matter? Here’s a small item recounting a BBC journalist’s success at setting up a fake company — VirtualBagel — and securing 3000 ‘Likes’. Not the first such attempt to challenge the flimsy side of ‘social networks’ and certainly not the last. So, when your online impresario rushes into your […]

Learn More July 16, 2012

Stand Out

Roger began the week with some recommendations for salvaging fundraising bottom lines in the reminder of the year. #1 was Get Your Message Together. You might say, “No-brainer”. If that’s the case, why, as Roger notes, echoing other bloggers, do nonprofits do it so poorly? #2 was Get Your Online House in Order. You must […]

Learn More July 13, 2012