Award Winning Blog - Agitator

Loyalty 360

This Week in Loyalty is a loyalty newsletter that shows some promise. From an outfit called Loyalty 360 — “The loyalty marketer’s association” — it’s aimed at commercial marketers from what I’ve seen so far. Still, it offers links to case studies and loyalty marketing initiatives, as well as other blogs on the subject, we […]

Learn More June 18, 2012

What the heck is a life-stage? Or is it lifecycle or maybe lifecycle stage?

This is another very trendy buzzword (or phrase), one we admittedly use on occasion. It is, like most buzz words, grossly over and misused. This is one of those terms that is easier to define by starting with the anti-definitions – i.e. what it is not. But, before we jump into that list of “what […]

Learn More June 15, 2012

11,500 Bags Of Coconut M&Ms & $57 Million

Generally on Fridays, Tom and I like to send you into the day with gentle thoughts – not to spoil your weekend. But, this Friday we urge you to do some weekend thinking and worrying. Worry about whether your organization is truly ‘donor-centric’ or whether, and how much, you’re abusing your donors. How do you […]

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Donor Abuse

This is a teaser for Roger’s post tomorrow. You won’t want to miss it! Tom

Learn More June 14, 2012

Power Of Premiums

I’ve expressed reservations about premiums. But I basically conclude … let testing and rigorous analysis of the net long term value of premium-acquired donors decide the proper course for your organization. With that proviso, I’m happy to forward this entertaining discussion of premiums — The Power of Premiums — from fundraising maven Denny Hatch. Get […]

Learn More June 13, 2012

What?! An Obama Online Campaigning Mistake?

Most politicos concede that the 2008 Obama presidential campaign re-defined online political fundraising and mobilization. Could it be that the “B Team” is running his online campaigning in 2012? Video-Commerce.org recently ran this article, What You Can Learn from Obama’s Video Email Marketing Mistakes. The piece criticizes an variety of mis-steps, from truthfulness (or not) […]

Learn More June 12, 2012