Award Winning Blog - Agitator

Infographics Produce Fundraising Results

Here’s a tiny bit of fundraising performance data on the use of infographics, from Production Solutions. [Click here to enlarge] Serious lift for mail prospecting and reinstatements, as well as email campaigns. Just enough data to whet the appetite. Agitator readers with more response experience, please share. Tom P.S. Some additional resources on infographics recommended […]

Learn More March 4, 2013

6 Ways To Get Dumped

By your donors, that is. A very good compilation of advice on donor retention put together by Joanne Fritz at About.com. Nicely complements Roger’s Wednesday post, Why Donors Drop Out. Joanne’s 6 ways to get dumped are (each nicely illustrated with supporting links): Ignore Attrition Under Communicate Over Ask Give Crappy Customer Service (don’t get […]

Learn More March 1, 2013

Thundering Silence From Caucasians

On Monday, Roger posted regarding fundraisers’ neglect of the non-white market in the US. After commenting specifically on the Hispanic market, he observed: “It should come as no shock that in today’s direct response fundraising “Caucasians” are currently and overwhelmingly the target audience. List brokers and telemarketers — urged on by their clients of course […]

Learn More February 28, 2013

Why Donors Drop Out

Carefully study Bloomerang’s “Donor Loyalty” chart below. With the exception of ‘death and ‘poverty’, nonprofits by their own actions — or lack of them — control whether a donor stays or goes. That’s right, 53% of the reasons donors give for heading to the exit is because the organization failed to properly communicate in one […]

Learn More February 27, 2013

Function Like A Newsroom

You’ve heard The Agitator use the word ‘relevance’ over and over. Why? Because relevance is the only gateway to your donors these days. They’ll no longer allow you to just barge in with stuff you think is important. Indeed, relevance is a concept that originates totally in the customer. The consumer/donor, not you (the brand) […]

Learn More February 26, 2013

Is Your Nonprofit Going The Way Of The GOP?

The liberal cable news pundits are having a field day chronicling the ‘demise’ of the Republican Party as a major factor in the future of national politics in the U.S. They reason, citing poll after poll, that soon the Grand Old Party will be relegated to the dustbin of history — a minority coalition of […]

Learn More February 25, 2013