Award Winning Blog - Agitator

Retention: Step #1

Establish emotional connection. Fantasies don’t count! Tom

Learn More February 14, 2013

I was thinking about the Comments by John Sauve-Rodd and Denisa Casement regarding Roger’s post yesterday, Why Chuck Longfield Is Worried. Roger was re-stating The Agitator’s determination to intensify our focus on donor retention, and they were commenting on the great success of monthly giving in the UK and Europe, as compared to its pale […]

Learn More February 13, 2013

Why Chuck Longfield Is Worried

When Chuck Longfield is worried, it’s time for fundraisers to wake up, pay attention, and begin making some serious changes. Chuck is the Founder of Target Analytics and Chief Scientist at Blackbaud. For purposes of this post, he’s a first-rate innovator who is more intimately familiar with direct response fundraising trends than anyone I know. […]

Learn More February 12, 2013

The Fundraising Firing Squad Forms A Circle

Three weeks ago we announced the Agitator’s sponsorship of “The Summit”— a different and serious effort to challenge sacred cows and hopefully trigger desperately needed change in our sector. Alas! Over the weekend, the organizers announced the cancellation of The Summit. The reason: furor (‘furore’ for our UK and Commonwealth readers) over the composition of […]

Learn More February 11, 2013

10 Ways To Build Donor Loyalty

Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Listen to your donors Share your good news Measure (and report) your success Survey your donors Leverage donor loyalty Involve donors in the cause Get social Customize your […]

Learn More February 8, 2013

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, […]

Learn More February 7, 2013