Award Winning Blog - Agitator

Fundraising Intermission #1: Retention (Again!)

Before we continuing exploring the new, new things and better ways to do the old, old things, Tom and I thought it good to pause for an intermission and remind ourselves and fellow Agitators of some fundraising fundamentals that we lose sight of at our peril. Thus, in this two-part Agitator Intermission we want to: […]

Learn More January 22, 2013

Raising Extra Billions By Changing The Rules

Today our US readers will likely be away from their desks marking the Second Inauguration of President Barack Obama and the Birthday of Dr. Martin Luther King, Jr. But elsewhere in the world, especially in the UK, we want to call your early attention to an extraordinary Fundraising Summit we hope will serve as a […]

Learn More January 21, 2013

Seniors Are Challenging

Yesterday I suggested that fundraisers should pay attention to how AARP is using social media to engage its seniors market. They have the resources and marketing determination to try everything and discover what works. From them, we can learn. Here are some more insights into marketing to Boomers and seniors, this time from Jim Gilmartin […]

Learn More January 18, 2013

Learn from AARP’s Social Networking Strategy

As Boomers begin to enter the life stage of maximum giving, it’s probably smart to watch how AARP is communicating with its huge 37 million member constituency. The place to begin is this case study recently presented in Direct Marketing News — AARP Adapts Its Marketing Channels. Apart from describing AARP’s strategies, the article draws […]

Learn More January 17, 2013

Flat Earth Fundraising: The Dangers Of RFPs

As I write, the great herds of wildebeests are thundering across the Serengeti. Part of the Great Migration in search of greener grass. Same thing’s happening right now in our nonprofit world, where too many mindless RFPs are being issued for about the same reasons: Duh! Let’s find some green grass. With nonprofits migrating in […]

Learn More January 16, 2013

8 Must-Do Nonprofit Marketing Changes For 2013

By mid-January, I’ll bet you’ve seen plenty of ‘resolution’ and ‘must-do’ lists for 2013. Nevertheless, I’ll add one more for your consideration … from Nancy Schwartz at Getting Attention. Her eight ‘must-do’s are: 1. Push ahead with integrated marketing. 2. Create a social media strategy … one that’s linked to your overall marketing plan. 3. […]

Learn More January 15, 2013