Award Winning Blog - Agitator

Looking For Retention In All The Wrong Places

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Tom writes: “In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ […]

Learn More April 13, 2012

Nonprofits And The Customer Experience

In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ and how to improve it in the interest of retaining and up-selling customers. Nonprofit marketers who watch that space are probably a bit dismissive, because few of us have stores, physical products, services, complex transactional websites, call centers and so forth where […]

Learn More April 12, 2012

Advice On Boosting Email Response

Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless. 2. Understand that your respondents will be viewing on devices with different usage patterns — computers, tablets, smartphones — […]

Learn More April 11, 2012

Brand Trumps Fundraising…

A few weeks ago we wrote a post, “Fundraisers are brand marketers and vice versa”, making the case for how fundraising and branding support each other. Perhaps what we should have written about is how brand is everything and if organizations were smart they’d view statements like the following (from a well read blog in […]

Learn More April 10, 2012

Business Fails At Customer Retention Too

The Agitator is rather passionate on the subject of donor retention. [Just ‘Search’ that term on our website!] So we were gratified to see this article — Keep ’em Comin’ Back — from the Center for Media Research discussing an Acxiom/Loyalty 360 study of customer retention in the commercial space. If it’s any consolation, businesses […]

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US Hispanics’ Identity

The Pew Hispanic Center has published an excellent report … When Labels Don’t Fit: Hispanics and Their Views of Identity. It’s a comprehensive survey of US Hispanics’ attitudes toward language, religion, political/social issues, self-identity, and satisfaction with life in the US. Want to start with the very basics? Most respondents (51%)have no preference between the […]

Learn More April 9, 2012