Award Winning Blog - Agitator

Keeping Your Promise

Roger’s ‘leaky bucket’ post yesterday was about donor retention. This admonition in particular struck me: Recognize acquisition for what it is – lead generation. Increasingly, for many — too many — nonprofits and donors, that first gift is the last gift! I use the word ‘gift’ purposefully. Because that’s all the donor has really done […]

Learn More March 29, 2012

Flat Earth Fundraising: Ignoring The Leaky Bucket

Consider this…. …the average nonprofit has a 60 to 70% chance of getting an addition contributions from existing donors; …a 20 to 40% probability of getting a gift from a lapsed donor; …but less than a 2% chance of receiving a gift from a prospect. YET… day in day out thousands of nonprofits pour the […]

Learn More March 28, 2012

Cut Me To The Bone!

The Agitator might have ruffled some feathers last week by suggesting that all names of nonprofits are not equal — some, because they are symbolic or vague, make the job harder, requiring some extra lifting with respect to fundraising. Sorry, wasn’t out to offend, but I’m not backing off the point. Some commenters noted that […]

Learn More March 27, 2012

Top 100 Best NGOs

On Friday, while Tom was busily angering and agitating our readers by singling out non-generic names of subscribers, I received a note from our friends at Daryl Upsall Consulting International in Madrid alerting us to a recently published list of “The Top 100 Best NGOs” in the world. The list, published by The Global Journal […]

Learn More March 26, 2012

Making The Job Harder

If you visit The Agitator website, you’ll notice that we regularly update the crawl listing organizations whose staff subscribe to our email feed. Sometimes I’m a bit incredulous about the names of some of these organizations, thinking … How would anyone know what they do? How would their fundraisers over come that? But I’ve bit […]

Learn More March 23, 2012

How to Map the Donor Experience

The word “mapping” has received a lot of buzz lately. We’re unclear how much of this is real versus PowerPoint fodder and welcome any feedback on this open question. Our latest innovation, TouchPoint Mapping, is, as you can see, an actual map using an online platform built exclusively for this purpose and with the non-profit […]

Learn More March 22, 2012