Award Winning Blog - Agitator

Online Hispanics

As reported by Engage:Hispanics, as of January 2012 there are 33.5 million Hispanics online in the US, translating to 15% of the total online market. As a group they’re younger … 59% are under age 35, compared to 50% of non-Hispanics. They are relatively affluent compared to the aggregate Hispanic market — 60% earn more […]

Learn More March 9, 2012

When Does Personalization Get Creepy?

My answer would be: When I didn’t realize I gave you the information driving the personalization. Of course you know my giving history to your organization. Of course you know my particular areas of program interest. You should know where I live, since I gave first via direct mail. And maybe that’s relevant to the […]

Learn More March 8, 2012

Grocery stores, nonprofits and call centers..oh my.

In previous work (and a previous life) for the grocery retail sector, we applied our Commitment model to identify the key consumer experiences that drive strong relationships with the grocery store. (We use this same model is what we use to identify the donor experiences that matter to the relationship). In the grocery space we […]

Learn More March 7, 2012

Nonprofit Marketing Wisdom Guide

Here’s your chance to strengthen your nonprofit fundraising results with tested strategies shared by 219 of your peers around the world. Download your free copy of The Nonprofit Marketing Wisdom Guide to capitalize on their smarts, effort and experiences for your organization. Edited by our friend Nancy Schwartz at Getting Attention. These are not big […]

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Just A Postscript

Here are a couple of images that add a bit of a postscript to our discussion last week of fundraising consultants and clients. From Jeff Brooks at Future Fundraising Now … And from Harry Lynch at Sanky Communications … Enjoy! Tom

Learn More March 6, 2012

Using donor attitudes to find and target truly loyal donors

Donor attitudes cause behavior; this is our constant refrain at DonorVoice. And yet, very few nonprofits spend much time or energy understanding donor attitudes. Instead, loyalty gets defined as a pattern of desirous past behavior. Surely, these folks must be loyal and surely this behavior based approach must be the most reliable way to identify […]

Learn More March 5, 2012