Award Winning Blog - Agitator

Acquisition: Predictive Analytics And The Presidency

History’s most expensive acquisition effort – the $2 billion campaign for the US Presidency – comes to an end today. Hopefully by late tonight, or at least in the next few days, we’ll know which voter acquisition campaign was the most successful. Apart from our personal interests in today’s outcomes, we fundraisers should pay particular […]

Learn More November 6, 2012

Disaster Fundraising: Hurricane Sandy The Perfect Storm

Here’s a quick summary of actions, responses, questions, advice and, perhaps most importantly, the ‘unknowns’ concerning Hurricane Sandy and fundraising. Every fundraiser is affected. Doesn’t matter whether your organization is in disaster relief or not, or where it’s located. This horrific tragedy comes right after a hard-fought political fundraising season, right before the all-important year-end […]

Learn More November 5, 2012

Who Are The Nonvoters?

As we head into the US presidential choice, and candidates zero in on the final thousands of likely, but undecided, voters in America, the non-story is about those who are not likely to vote. This report from Pew Research looks at the nonvoters, who in 2008 were 43% of the voting age population. Here’s the […]

Learn More November 2, 2012

Acquisition: Using The Web To Boost Postal Mail Prospecting

How can you use online advertising to reinforce traditional direct mail campaigns and boost returns? Until recently, despite many noble efforts, the answer was almost always, “You can’t and you shouldn’t ‘cause it just doesn’t work. And the reason was/is that most online advertising models — whether based on contextual or keyword search or behavioral […]

Learn More November 1, 2012

High Net Worth Donors Are Normal

According to the Bank of America’s latest survey of high net worth giving (done in conjunction with the Center on Philanthropy at Indiana University), major gift donors are like the rest of us plebeians in one respect … They don’t like to be over-solicited and they don’t like to be asked for the wrong amount (38% […]

Learn More October 31, 2012

Never Too Old For Mobile

Awhile back we reported on America’s New Mobile Majority, noting that over 50% of US mobile subscriber now use smartphones. The post included extensive mobile use data from Pew Research. Additional data indicates that 36% of consumers read emails on mobile, rising to 55% among 18-34 year old; and 10% use mobile as their principal […]

Learn More October 30, 2012