Award Winning Blog - Agitator

Acquisition: Its Costs And ROI – Part 2

A drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m looking for my keys” he says. “I lost them over there.” The policeman looks puzzled. “Then why are you looking for them all the way over here?” “Because the […]

Learn More October 22, 2012

The Media Environment For Marketing

Anyone in the marketing biz, and that certainly includes fundraisers, needs to be mindful of the evolving media environment in which consumers seek and use information. BI Intelligence offers this excellent and very comprehensive slide presentation on the state of the internet, including its relationship to other media. What will probably be of most interest […]

Learn More October 19, 2012

Wearing Out The Email Welcome Mat

Don’t like the political candidates? Here’s one more reason … They’re flooding your donors’ e-mailboxes. [As are all the online merchants who have already begun their Christmas pushes.] Here’s a good analysis from Politico.com on what the candidates are doing in terms of online fundraising. The report cites online email consulting firm Silverpop as saying […]

Learn More October 18, 2012

Acquisition: Its Costs And ROI – Part 1

There’s no question in my mind that a great deal of the furor over the ‘high cost of fundraising’ on the part of the watchdog groups, the press, regulators and many nonprofits themselves stems from absolute ignorance. Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be […]

Learn More October 17, 2012

Acquisition Topics

Roger and I have begun preparing a series of posts focusing on donor acquisition. Here is a list of topics we plan to cover … although perhaps not as systematically as this outline might suggest. We’ll probably jump around as events, bloggers and our readers inspire us. 1. Investing — What should you pay? … […]

Learn More October 16, 2012

Acquisition, But First …

As promised, Roger and I are about to do some systematic posting on donor acquisition. But we are compelled — yes, compelled — to start the ball rolling with yet another warning about donor retention! Compelled because this recent ‘Must Read’ report — the 2012 Fundraising Effectiveness Report — from the Association of Fundraising Professionals […]

Learn More October 15, 2012