Award Winning Blog - Agitator

Fundraisers are brand marketers and vice versa

Here is the reality for most nonprofits and their treatment of fundraising and marketing; separate departments, separate budgets, separate focus. In a truly donor centered organization none of this would be true. In a “should be” (versus how it often is) world strategic marketing is about product, placement, price and positioning – in a word, […]

Learn More February 27, 2012

Spiking The Punch Bowl, Part 1: What Clients Think About Consultants

At the end of this week the DMA’s 2012 Nonprofit Washington Conference will get underway. As consultants and suppliers prepare to entertain and enthrall clients, and as clients sharpen their behind-the-back complaints about consultants, what better time to agitate for a little insight into this strangely symbiotic world of Client & Consultant. In today’s post […]

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YouTube Guide For Nonprofits

You know how much I love to see fundraisers using video! Here’s a 24-page guide from YouTube — YouTube-for-Good — advising on how to tell better stories and get them noticed (i.e, more visible to search engines). They’re also sponsoring a one-day video boot camp for nonprofits in San Francisco on April 2. You must […]

Learn More February 24, 2012

Don’t Waste Their Time

One of the worst things you can do to a donor is waste their time. I was reminded of that reading this article about marketing to the affluent. But it’s not just the affluent who are time deficient. It’s everybody! How do you waste a donor’s time? By sending them something that’s not: #1 Relevant […]

Learn More February 23, 2012

12 Digital Fundraising Trends

Bryan Miller at blog Giving in a digital world has made a herculean effort over the month of January to unload a pile of insights about online and mobile fundraising. They’re well-worth looking through … Bryan has a strong fundraising background, both on the agency (Merkle, Rapp Collins) and client (Worldvision, Cancer Research UK) sides. […]

Learn More February 22, 2012

Want to know what “Donor Centric” should look like?

This is a fantastic Rorschach test for nonprofits (courtesy of a London based shop, Targetbase Claydon Heeley). What do you see on the left side? What do you see on the right side? If the answer to the both has the words “cute” and/or “funny” then you’re human. If both responses do NOT include the […]

Learn More February 21, 2012