Award Winning Blog - Agitator

Why Donors Tune You Out

Mark Phillips at Bluefrog has written an excellent post called Why donors don’t want to hear from you. I heartily commend it to you. He cites survey data that shows donors are quite sensitive to charities using inaccurate personal data in their communications. For example: 20% of respondents would stop giving to charities that used […]

Learn More April 30, 2012

Mobile Money

Pew Internet Research recently asked a variety of pundits how they saw the future in terms of consumers paying for purchases via mobile devices such as smartphones. They cite comScore reporting that 38% of smartphone users have used their cell phone to make a purchase of some kind. And a US Federal Reserve study reporting […]

Learn More April 27, 2012

Nonprofit revenue models – which one is better?

If you plot a donor file that relies mostly on monthly giving (think UK, not US) using a histogram with financial values given over last year or 2 years on the horizontal and counts on the y axis you get a plot that looks something like a mix between the “skewed right” distribution and the […]

Learn More April 26, 2012

Videos Rock!

That’s one of the key messages from a new Experian report on consumer media habits — The 2012 Digital Marketer: Benchmark and Trend Report. Granted, Experian was looking at consumers not donors, but don’t kid yourself, it’s consumer marketing that drives us to use — and learn what to expect and demand from — all […]

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Fresh Ideas And Cold Feet

I love this article by Ken Burnett on ‘failed’ tests: The tester’s dilemma: to go on, or give up? Technically speaking, only one of his examples was actually ever put to the test in the market … in the other cases, somebody got cold feet before the concept got to that stage. He uses the […]

Learn More April 25, 2012

OK, “Thank You!”

I’d like to say “Thank you” to all the readers who commented on my controversial No “Thank You” post of last week. I do so noting there’s no empirical evidence that thanking you will make you more likely to comment again! For suggesting that maybe “Thank you’s” to donors don’t matter, some of you concluded […]

Learn More April 24, 2012