Award Winning Blog - Agitator

Online Fundraising: Red-headed Stepchild?

Agitator readers tend to reveal their true passion more often through direct emails to me and Roger than via public comments. Here’s an example, name removed, on a topic that might stir your juices. “Hello Agitator Editor, I am an online fundraising professional who has been in the “business” for almost 10 years now. I […]

Learn More February 21, 2012

2011 Online Giving Grows 13%, Except …

Blackbaud released its 2011 Online Giving Report yesterday, revealing some significant findings and adding new features that most readers should find quite helpful. The 2011 Report is packed with useful data that should help any organization – large, medium or small – uncover opportunities and improve performance. On pages 9-10 there’s a helpful worksheet that […]

Learn More February 17, 2012

What To Do With Non-Responders

I was reading this article from Email Insider about how to deal with email non-responders. The author works at Acxiom, a gigantic database marketing outfit. I was expecting better than I got. Essentially this guy seems to be saying … Look, it’s cheaper to just keep emailing them than it is to figure out any […]

Learn More February 16, 2012

Spoiling It For Everyone

Reinier Spruit at the 101Fundraising blog wrote this post — Climate change needed for donor centric fundraising — in The Netherlands back on February 6. He was reporting on a roundtable discussion amongst his country’s five best fundraising organizations, and quoted one of the participants: “As a barrier to further income growth I’d like to […]

Learn More February 15, 2012

18 Ways To Build Your Nonprofit Email List

Good practical advice from blogger Karen Zapp. Comes in two installments — front nine, back nine — with links to other pertinent resources and advice. Making a strong case for why they should sign up tops the list, as it should. Most of the rest is sound mechanics. Tom

Learn More February 14, 2012

How Often To Ask?

This is one of the perennial questions of fundraising, particularly direct response fundraising. Anyone who has THE answer is welcome to guest author an Agitator post on the subject. But here is as close to a definitive answer as I think there is … courtesy of fundraiser Ken Burnett. His key point … “It’s not […]

Learn More February 13, 2012