Award Winning Blog - Agitator

Top SMS Campaigns

Lots of your donors, probably most of them, are avid smartphone users by now, and recipients of all sorts of text messaging (SMS) campaigns. A good source of info on how commercial marketers are using the channel is Mobile Marketer. Here’s their recent list of ‘Top 10’ SMS campaigns so far this year, with brief […]

Learn More April 23, 2012

8 ‘Duh’ Principles Of Direct Marketing

We fundraisers all have our ‘Duh!’ moments, often when we realize we’ve violated some cardinal rule of practice. Many Agitator readers responded ‘DUH!’ to my post yesterday, asking whether anyone knew, based on empirical evidence, whether thanking donors actually increased their subsequent giving. Don’t worry … I’ll return to that subject next week! But here’s […]

Learn More April 20, 2012

What the heck is a “donor experience” anyway?

Our friends at the Agitator picked up on a DonorVoice riff about donor experiences with a post making the point that the non-profit sector ignores the commercial sector obsession over customer experiences at their peril. The lack of brick and mortar storefront is no reason to discount a focus on experiences being served up to […]

Learn More April 19, 2012

No “Thank You”!

We have met the Wizard of Oz, and not only is he just another poor slob, he wears no clothes! Here is a ‘must read’ blog post by Chuck English at Marketing That Works … regarding Thank You’s. Chuck started out by posing what I know he expected would be a question with a very […]

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Showcase Of Legacy Fundraising Examples

As usual, SOFII has done fundraisers — this time, legacy fundraisers — a terrific favor. They’ve put together this compilation of articles and samples (brochures, commercials, newsletters and more) dealing with legacy marketing. If nothing else, read Mal Warwick’s excellent article, Just the facts on legacy giving. A great primer on who gives legacy gifts, […]

Learn More April 18, 2012

Cops And Fundraisers

Last week CBS News aired a piece on “Predictive Policing” that offers an important analogy to our world of fundraising. According to CBS the latest weapon in the Los Angeles Police Department’s war on crime is a program called “Predictive Policing” that puts officers on the scene before crimes occur. In the 5 months since […]

Learn More April 17, 2012