Award Winning Blog - Agitator

How to Map the Donor Experience

The word “mapping” has received a lot of buzz lately. We’re unclear how much of this is real versus PowerPoint fodder and welcome any feedback on this open question. Our latest innovation, TouchPoint Mapping, is, as you can see, an actual map using an online platform built exclusively for this purpose and with the non-profit […]

Learn More March 22, 2012

Pew Hispanic Center

If your nonprofit sees Hispanics in its future (or present) — whether for fundraising, communications or program delivery — you should take a look at the demographic profiling, survey data and other resources located at the Pew Hispanic Center. You can also sign up for email updates or an RSS feed. Excellent resource. Tom

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Top 10 Non-Profit Innovation Ideas

Most folks hear innovation and probably think technology or systems. This is decidedly not a list with that definition in mind. Innovation is, in our view, about new thinking and new ideas. The sector must break out of its inductive and deductive mindset. A mindset that is stuck analyzing the past to produce the future, […]

Learn More March 21, 2012

Live Video Streaming For Nonprofits

Two announcements that go together. According to comScore, about 179 million web users watched nearly 38 billion online videos in February, a level that’s holding relatively steady. That’s an average of 21.8 hours per viewer! A medium you must master. And here’s an opportunity … YouTube has started a new feature that will allow all […]

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Where should your next nonprofit marketing dollar go?

There are sophisticated models, used mostly by bigger players in the commercial space ,to answer this question based on the ROI of different channels and medium. These marketing mix models determine, statistically, the sales impact of various marketing activities by using sales revenue (or volume) as the dependent variable and the various marketing efforts/programs as […]

Learn More March 20, 2012

He Had Leathery Hands

Or should it be: “He had strong hands”? Here’s one for the copywriters and wordsmiths in our audience. In a NY Times article, Your Brain on Fiction, Annie Murphy Paul (author of Origins: How the Nine Months Before Birth Shape the Rest of Our Lives) writes about neuroscience research on how word imagery affects our […]

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