Award Winning Blog - Agitator

Using donor attitudes to find and target truly loyal donors

Donor attitudes cause behavior; this is our constant refrain at DonorVoice. And yet, very few nonprofits spend much time or energy understanding donor attitudes. Instead, loyalty gets defined as a pattern of desirous past behavior. Surely, these folks must be loyal and surely this behavior based approach must be the most reliable way to identify […]

Learn More March 5, 2012

Coca-Cola, Fundraising and the DMA

I’ll get to Coca-Cola in a moment. First, I want to report on a wonderfully hopeful undercurrent of innovation and change that I sensed at last week’s Direct Marketing Association Nonprofit Conference in Washington, D.C. Although the undercurrent has not yet reached tsunami or even riptide proportions, it is increasingly evident that concepts long talked […]

Learn More

Clients & Consultants: Punch Bowl Survey Results

Many thanks to the Agitator readers who responded to our Punch Bowl Survey, looking at perceptions fundraising consultants and clients have of one another. Today we discuss the results. We’ve teased you the past few days with some of the more provocative — some caustic — verbatim comments our respondents have made. So at the […]

Learn More March 2, 2012

Spiking The Punch Bowl, Part 4: More He Said, She Said

The comments keep rolling in. Is there a socially redeeming value to this? Tune in tomorrow. He said: “Our fundraising consultant is wise, highly responsive, a problem solver and knows her stuff really well (and reads your blog!)” Yea … we knew there was one out there! “They get to talk about the work, without […]

Learn More March 1, 2012

Spiking The Punch Bowl, Part 3: He Said, She Said

We’ve already received heaps of response to our Punch Bowl Survey on clients’ and consultants’ perceptions of each other. Timed to coincide with the DMA’s 2012 Nonprofit Washington Conference, where all will make nice to one another. We won’t report the stats until Friday. But as is often the case with surveys, the ‘open-ended’ comments […]

Learn More February 29, 2012

Donor Experience and AppleBee’s

Donor experience is not some fad nor is it a replacement buzzword for stewardship. The donor experience is occurring in your organization every day. It will continue every day forth and it has a massive impact on the donor’s decision to stay or go. Your organization can elect to get a handle on it or […]

Learn More February 28, 2012