Award-Winning Blog


2012 Year End Giving Begins Now!

That’s the headline that attracted me to blogger Mark Marshall’s latest post. I expected Mark to be making a point about building relationships. Your year-end giving isn’t simply a response to some clever tactics dreamed up in October and executed from mid-November on. Those tactics are simply tapping into a (hopefully deep) reservoir of donor […]

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Why NOT To Use Social Media

We all tend to try new things at the outset of a new year (or planning period). And for many nonprofits, something ‘new’ might be social media. But whether you’re new or a relative ‘old-timer’ with respect to social media, here from The Nonprofit Quarterly is an intelligent article that will help you think through […]

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Resolved: No Fundraising Silos

As we noted last week, the superb comments offered by readers of The Agitator are a delight to me and Roger. And we’re gratified that these have grown strongly in number over the past year. So we thought it fitting to give the last word of the year to an Agitator Commentator. We picked this […]

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Useful (And Otherwise) Tips

Time for year-end housecleaning. A few recent tip sheets to pass along. For the very practical … 12+ Tips for Creating Engaging Envelopes, courtesy of Direct Marketing IQ. For social net addicts (one in every five minutes spent online involves social networking) … Top 10 Need-to-Knows About Social Networking and Where It’s Headed, from comScore. […]

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Best From Neuromarketing

We’ll close the year this week with some ‘best of’ lists you might find useful … or at least quirky. Here’s one from the Neuromarketing blog, which chronicles developments in brain research, especially as it has implications for marketing. Some titles from Neuromarketing’s ‘best of’: Simple slogans double sales Don’t sell, seduce! Most desired brands […]

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The Agitator’s Christmas Tradition

Here is The Agitator’s most enduring (only?) tradition. For our fifth Christmas, we urge you to get into a mirthful holiday mood by listening to this unforgettable rendition of O Holy Night. Tom is especially fond of this performance, as it takes him back to Midnight Mass and his Catholic grammar school choir days. We […]

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