Award Winning Blog - Agitator

Non-Profits Need A Cholesterol Test KPI

Consider the term, Key Performance Indicator. The first two words are great – “key” connotes importance and an answer at the same time and it modifies a word that is very positive. The “indicator” word is the real weak link. We should not tolerate an indicator that merely points to a problem and yet offers […]

Learn More November 10, 2011

Flat Earth Fundraising: Lessons From Italy & Greece

Permit me a personal essay, please. The reason your 401(k) is turning into a 101(k) is because politicians don’t understand numbers. Numbers that reflect the reality of too much bank leverage … too much spending … too little revenue. This has nothing to do with ideology. It’s just math. ‘Innumerate’ is the term for folks […]

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Terrific Motivator … Thanks!

We’ve just been updating our Agitator website … specifically the ‘crawl’ that displays some of our subscribers. We’re so far behind the curve on this (with barely a couple hundred subscribing organizations listed, out of several thousand), so we decided to refresh the list going forward by just updating with newly subscribing organizations. Something must […]

Learn More November 9, 2011

First Things First

Seth Godin offers a valuable reminder in his recent post, Accentuating Differences. He’s talking about a sin I know I’ve committed in the past. He warns that as a marketer you can become so focused on differentiating your offering from your competitors that you forget the need to address your prospect’s first option … which […]

Learn More November 8, 2011

Give Locally

comScore has just published a study on how consumers are coping with the continuing recession and the impact this is having on brand loyalty. Their conclusion is signaled in the title: The Effects of the Recession on Brand Loyalty and ‘Buy Down’ Behavior: 2011 Update. (registration required to download study) What they find is that […]

Learn More November 7, 2011

The Future Of Fundraising

Send this to your CEO and every member of your board. Right now! Frankly, I’m exhausted from preparing this, but I really hope you’ll invest the time to read the whole post. Believe me, it’s worth it if you care about the future of your organization. Here’s why. Blackbaud has just delivered a “must read” […]

Learn More November 4, 2011