Award Winning Blog - Agitator

Video In Email

I’ve been slowing working my way through Experian Marketing’s 2012 Digital Marketer: Benchmark and Trend Report, an excellent resource (must register to download). Agitator readers know I’m a big fan of online video. Experian estimates that in 2014 video could account for more than 50% of all Internet traffic (think of that as your competition). […]

Learn More August 15, 2012

Stop Telling Donors Lies!

When I saw this online headline from Fundraising Success — 5 Lies to Stop Telling Donors — I knew without reading the article that here indeed was grist for an Agitator post. Actually, my first question was … Why these five lies?! Are there five others that are OK? Are they just fibs? So here […]

Learn More August 14, 2012

Down With Fundraising Nonsense

During last week’s Bridge Conference in Washington, DC I recommended that every organization and every agency conduct a ‘Nonsense Audit’. Conducting an audit like this represents nothing more—or less – than a serious effort to identify those huge, non-productive, expensive time-wasters and complexities that add little value, but serve as enormous barriers to change and […]

Learn More August 13, 2012

‘Free-riding’

In our presentation regarding ‘Harnessing Change’ at the Bridge Conference on Wednesday, Roger and I commented on, among other things, the fundraising pros and cons of social nets. In some respects, the social nets pose a threat to nonprofits as vehicles for giving and activism, because they are so empowering of direct individual action. And […]

Learn More August 10, 2012

Flat Earth Fundraising: Catch & Release Fishing

Too many direct response fundraisers, many of whom should know better, continue to resort to acquisition techniques that only serve to camouflage the erosion and dry rot destroying long-term donor performance and value. Whether it’s the over-use of premiums or the increasing dependence on cooperative databases (see piece in Direct Marketing News), the amount of […]

Learn More August 9, 2012

Day Off

Well, not exactly. Roger and I are making our first joint public appearance in the history of The Agitator on Wednesday, although I’m cheating a bit … I’ll be there via Skype from New Zealand! We’ll be doing a rant of some sort on ‘Harnessing Change’, the theme of the 2012 Bridge Conference in Washington, […]

Learn More August 8, 2012