Award-Winning Blog


We Prove Every Dollar

My e-mailbox today included these two messages. From the Chronicle of Philanthropy, I received this article, Donors Say They Would Give More If They Saw More Results, reporting on robust research conducted by fundraiser Penelope Burk. But I have to ask: has anyone ever conducted donor research that did not conclude: It’s the Results, Stupid! […]

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Why Not Raise More Money?

The other day, this headline caught my attention: What’s Holding Your Nonprofit Back From Raising More Money? Not surprisingly, it turned out to be a consulting pitch from a firm called Social Velocity. Nothing wrong with that. What that firm would do to provide a broad assessment of revenue potential is: Interview stakeholders Review documents […]

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Pew Looks At Asian Americans

We’ve been featuring Pew Research’s insights into America’s Hispanic population lately. But now they’re swinging their spotlight, just as ably, on the 18,205,898 Asian Americans in the US. First point to note is that Asians have overtaken Hispanics in terms of new immigrants to the US … For the most part, these immigrants are well-positioned […]

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Sue’s Donate Page Challenge

Sue Woodward at International Fellowship of Christians and Jews sent The Agitator a challenge. She’s re-doing the organization’s website, and has been searching other orgs’ websites — fruitlessly — for what might be a model Donate page. Her challenge to us, which we’re passing along to Agitator readers: “Find a decent, well organized, user friendly […]

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Loyalty 360

This Week in Loyalty is a loyalty newsletter that shows some promise. From an outfit called Loyalty 360 — “The loyalty marketer’s association” — it’s aimed at commercial marketers from what I’ve seen so far. Still, it offers links to case studies and loyalty marketing initiatives, as well as other blogs on the subject, we […]

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What the heck is a life-stage? Or is it lifecycle or maybe lifecycle stage?

This is another very trendy buzzword (or phrase), one we admittedly use on occasion.   It is, like most buzz words, grossly over and misused.  This is one of those terms that is easier to define by starting with the anti-definitions – i.e. what it is not. But, before we jump into that list of “what […]

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