Award Winning Blog - Agitator

11,500 Bags Of Coconut M&Ms & $57 Million

Generally on Fridays, Tom and I like to send you into the day with gentle thoughts – not to spoil your weekend. But, this Friday we urge you to do some weekend thinking and worrying. Worry about whether your organization is truly ‘donor-centric’ or whether, and how much, you’re abusing your donors. How do you […]

Learn More June 15, 2012

Donor Abuse

This is a teaser for Roger’s post tomorrow. You won’t want to miss it! Tom

Learn More June 14, 2012

Power Of Premiums

I’ve expressed reservations about premiums. But I basically conclude … let testing and rigorous analysis of the net long term value of premium-acquired donors decide the proper course for your organization. With that proviso, I’m happy to forward this entertaining discussion of premiums — The Power of Premiums — from fundraising maven Denny Hatch. Get […]

Learn More June 13, 2012

What?! An Obama Online Campaigning Mistake?

Most politicos concede that the 2008 Obama presidential campaign re-defined online political fundraising and mobilization. Could it be that the “B Team” is running his online campaigning in 2012? Video-Commerce.org recently ran this article, What You Can Learn from Obama’s Video Email Marketing Mistakes. The piece criticizes an variety of mis-steps, from truthfulness (or not) […]

Learn More June 12, 2012

The Human Rights Channel

YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Share it. Change it. As I write, 1,036 subscribers and 98,582 views. Says YouTube in its announcement, the channel is “dedicated to curating hours of raw citizen-video documenting human rights stories that are […]

Learn More June 11, 2012

65+ Finally Over 50+

Finally, according to Pew Internet, more than half of Americans age 65 or older are online … 53% to be exact. Of these online seniors, 70% use the internet on a typical day and 86% use email. Just watch those online contributions blossom as the most proven segment of the donor population gets comfortable with […]

Learn More June 8, 2012