Award Winning Blog - Agitator

Best Ask Amount? Consumer Pyschology Has Lot Answers.

Theories exist for a reason – to be tested and validated or discarded. Those theories that are borne out can provide strategic road-maps for how to engage and drive optimum behaviors since they provide a point of view on how the world works. With a point of view, one can establish measurement and with measurement, […]

Learn More November 3, 2011

Here’s A Successful Fundraising Event

Awhile back we reported on Seth Godin’s rant against fundraising events. And I confess The Agitator leaned toward Godin’s point of view, though we waffled a bit. That post generated quite a few comments — pro and con. So we feel duty bound to bring you attention to this successful fundraising event — for the […]

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Fundraising Atlas Does More Than Shrug

At the end of April I reported on a new forecasting service, The Atlas of Giving. I called it an important innovation because fundraisers have largely sought guidance through the rear view mirror of past performance, as opposed to steering through the windshield of the present and future. After all, ‘til the Atlas of Giving […]

Learn More November 2, 2011

Breaking News – Make Your Donors Move to Get More $ (or not)…

Donor behavior matters, a lot. And since donor attitudes CAUSE donor behavior, we’d argue they matter, a lot. Consider this our bastardized version of the transitive property… The two are however, very complementary with behavior providing the “who” (i.e. targeting & selection) and attitudes providing the “why” (i.e. communications and marketing to educate, persuade and […]

Learn More November 1, 2011

Great Resource For Digital Campaigners

ClickZ’s senior editor Kate Kaye has performed a valuable service in preparing Digital Political Campaigns 201: Video Advertising. While this guide specifically looks at online political advertising, any nonprofit looking to target and engage a constituency online will find it very useful. As the guide says: “What makes video advertising unique is its ability to […]

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Isn’t It Nice To Win?

The winner for Most Innovative Fundraising Campaign at the recent International Fundraising Congress was Diankonie Frankfurt, for a campaign called Help the Oma (grandmothers). The campaign actually sought to enlist volunteers to help with Diakonie’s various social service programs. [I hope I’m reasonably accurate … my German isn’t what it used to be!] Here’s the […]

Learn More October 31, 2011