Award Winning Blog - Agitator

Notice Any Change?

From Engage: Boomers, here’s a brief demographic update, in which marketer Stephen Reilly argues that Boomers are finally getting the marketing attention they deserve. He notes that there are more Americans age 51 than any other age, and that the average age of Boomers is 54. Argues Reilly: “Anyone reviewing sales data has to recognize […]

Learn More May 17, 2011

Institutional Fundraising Memory

An important fundraising caution from Dilbert’s Scott Adams … When it comes to all that testing and results analysis that your fundraising staff has done, what steps have been taken to create and protect your nonprofit’s institutional memory? When Martha, your head of direct response fundraising for the last six years, leaves to get an […]

Learn More May 16, 2011

Magic Fundraising Machine At Work

Roger’s post yesterday is well on its way to being one of The Agitator’s ‘most-read’ ever. How could it not be — Magic Fundraising Machine Boosts ROI. What self-respecting fundraiser could resist a claim like that?! Numerous readers have emailed The Agitator, asking Roger to open his trench coat … “show me the money”! We’re […]

Learn More May 13, 2011

Magic Fundraising Machine Boosts ROI

For years I’ve been quietly steaming about two inventions that I suspect have done great damage to effective direct mail fundraising. Even calling them out will make me seem like a Luddite, a curmudgeon or worse. But truly, I haven’t lost my mind, so bear with me. The first technological culprit is Microsoft’s “Excel”, or […]

Learn More May 12, 2011

Double Your Landing Page Conversion Rate

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Enough to interest you in this offer of a free optimization test from the House of Kaizen? Now, I have no firsthand experience with this UK website optimization agency, but they […]

Learn More May 11, 2011

Are You A Fundraising Fox, Or Hedgehog?

That’s the question raised by Damian O’Broin, as featured in the latest update from SOFII. He relates the old ‘fox versus hedgehog’ story, in which the dowdy hedgehog day-after-day outwits the flashy, cunning fox … who always has a plan, but never learns. Damian uses the story to make a point about the unglamorous work […]

Learn More May 10, 2011