Award Winning Blog - Agitator

Online Is 8% of Charitable Giving

7.6% to be exact. That’s a key finding in Blackbaud’s just-released 2010 Online Giving Report. For this purpose, online giving is measured against total fundraising revenue reported to the IRS by organizations studied. The Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major […]

Learn More February 17, 2011

Name A Roach

I once had to raise money for a far-flung conservation program seeking to restore habitat for endangered species. A terrifically successful program. The problem was that we had no ‘charismatic’ species in our repertoire … just a bunch of woodpeckers, frogs and such. So it was a struggle. That’s why I adore this contrarian approach […]

Learn More February 16, 2011

Good News About Mobile Donors

The mGive Foundation has released a survey indicating that mobile donors — whose giving experience normally involves texting $10 or $25 in response to an emergency appeal — can be cultivated through multiple channels. Just like most other donors (see yesterday’s Agitator post, What Is Integrated Marketing?). Here are some key findings: Sixty-two percent (62%) […]

Learn More February 15, 2011

What Is Integrated Marketing?

Integrated marketing. We’re all for it, aren’t we? But exactly what do we mean? Here’s a definition offered by Convio’s Chief Technology Officer, Dave Hart: “In the nonprofit world, true integrated marketing is centered around the concept of having a comprehensive view of the constituent. Ideally, the organization has full access to online engagement data […]

Learn More February 14, 2011

Are You Relevant?

Here’s an important exercise every nonprofit should go through periodically. Some fundraisers are content to play with the hand they are dealt. If that’s working, count your blessings. Others, upon finding the ‘same old’ has lost its relevance, push to re-shuffle the deck. Remember, marketing your nonprofit is not merely about the packaging and the […]

Learn More February 11, 2011

Email, Keep Your Chin Up

New email stats from digital metrics firm comScore indicate a shift is underway, as traffic to web-based email services declined 6%, while the number of consumers accessing their email via mobile devices increased 36%. I’m not sure this increase in mobile access is good news for online fundraisers, because I just can’t see donors making […]

Learn More February 10, 2011