Award Winning Blog - Agitator

ClickZ Politics & Advocacy

ClickZ, an online marketing news service, offers a feed focused on online political and advocacy marketing. Agitator readers in the cause world might want to check it out. The latest edition includes an item on how Urban Ministries of Durham (in Durham, North Carolina) is using the mobile app Foursquare to draw attention to homelessness […]

Learn More November 24, 2010

Fightin’ Words!

As reported here by Holly Hall in the Chronicle of Philanthropy, Wikipedia is now conducting its annual fundraising campaign, which this year has been collaboratively designed by about 900 volunteers! Philippe Beaudette, the Wikimedia Foundation staff member overseeing the campaign says: “Group collaboration is the future of fund raising. Organizations are going to have to work harder […]

Learn More November 23, 2010

What Boomers Like

Here from USA Today is the latest article I’ve noticed about marketing to Boomers … you know, the folks who will be paying the bills of most nonprofits for the next three or four decades. It offers commercial marketers several tips on how to tap into the typical Boomer’s psyche. I’ve made some adjustments … […]

Learn More November 22, 2010

Comfort For Direct Mail Fundraisers

DirectMarketingIQ offers this article reporting on an Epsilon study of consumer preferences (in US and Canada) for various marketing channels. Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more […]

Learn More November 19, 2010

Just A Grumpy Old Man?

Superb copywriter and direct marketer Denny Hatch has a new “must read” book out, called The Secrets of Emotional Hot-Button Copywriting. I just read his latest e-article, Think Old, Not New. He was distressed (that’s an understatement) that one of his purchasers asked for a refund … on the grounds that the book told him […]

Learn More November 18, 2010

Cause Marketing Stronger Potential Than Ever

Brandweek provides this good summary of the GoodPurpose Consumer Study, the latest in Edelman PR’s annual global studies of consumer attitudes toward corporate social responsibility behavior. Says Edelman: “People all over the world are now wearing, driving, eating, and living their social purpose as sustained engagement with good causes becomes a new criterion for social […]

Learn More November 17, 2010