Award Winning Blog - Agitator

First Things First

Seth Godin offers a valuable reminder in his recent post, Accentuating Differences. He’s talking about a sin I know I’ve committed in the past. He warns that as a marketer you can become so focused on differentiating your offering from your competitors that you forget the need to address your prospect’s first option … which […]

Learn More November 8, 2011

Give Locally

comScore has just published a study on how consumers are coping with the continuing recession and the impact this is having on brand loyalty. Their conclusion is signaled in the title: The Effects of the Recession on Brand Loyalty and ‘Buy Down’ Behavior: 2011 Update. (registration required to download study) What they find is that […]

Learn More November 7, 2011

The Future Of Fundraising

Send this to your CEO and every member of your board. Right now! Frankly, I’m exhausted from preparing this, but I really hope you’ll invest the time to read the whole post. Believe me, it’s worth it if you care about the future of your organization. Here’s why. Blackbaud has just delivered a “must read” […]

Learn More November 4, 2011

Best Ask Amount? Consumer Pyschology Has Lot Answers.

Theories exist for a reason – to be tested and validated or discarded. Those theories that are borne out can provide strategic road-maps for how to engage and drive optimum behaviors since they provide a point of view on how the world works. With a point of view, one can establish measurement and with measurement, […]

Learn More November 3, 2011

Here’s A Successful Fundraising Event

Awhile back we reported on Seth Godin’s rant against fundraising events. And I confess The Agitator leaned toward Godin’s point of view, though we waffled a bit. That post generated quite a few comments — pro and con. So we feel duty bound to bring you attention to this successful fundraising event — for the […]

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Fundraising Atlas Does More Than Shrug

At the end of April I reported on a new forecasting service, The Atlas of Giving. I called it an important innovation because fundraisers have largely sought guidance through the rear view mirror of past performance, as opposed to steering through the windshield of the present and future. After all, ‘til the Atlas of Giving […]

Learn More November 2, 2011