Award Winning Blog - Agitator

How to Brand a NonProfit – Focus on the 6P’s

The 4Ps from classic marketing textbooks include; Product, Placement, Promotion and Price. We prefer adding two additional “Ps” for People and Processes. Contrast this with the two big dimensions often cited for branding – differentiation and relevance. The problem with these two dimensions is not their original intent (which was as part of larger, more […]

Learn More December 5, 2011

Flat Earth Fundraising: Ice Cream Murder And Donor Loyalty

Looking for a shorthand way to understand how you can improve donor lifetime value by 130%? Then take a look at the infographic below – The Anatomy of a Committed Donor – prepared by our colleague Kevin Schulman over at DonorVoice. Kevin’s infographic (click image to enlarge) distills the essence of the landmark National Donor […]

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Salvation Army Troops On

Maybe it’s an age bias, but in terms of personal fit, I tend to think of the Salvation Army as pre-dating even my generation (which in terms of sheer history — founded in 1865 — of course they do … although I’m not so sure about Roger). But they consistently stand out for modernizing with […]

Learn More December 2, 2011

Are Online Fundraisers Stealing Credit?

Am I seriously behind the curve? Or asleep at the wheel? Or is old age just chipping away at my memory? Whatever. I don’t think I’ve ever seen numbers like these … Way back in September 2010 a donor survey was conducted by Campbell Rinker for Dunham + Company, a US fundraising consulting firm. The […]

Learn More December 1, 2011

Anatomy of a Committed Donor Infographic

We recently conducted some additional analyzes using our National sample of 1200 recent, frequent cause donors. Here are some interesting nuggets to help build out a profile and understanding of the “generic”, Committed Donor. One other factoid, not referenced in the infographic is the relationship between race/ethnicity and Commitment – the answer; there isn’t a […]

Learn More November 30, 2011

Join UK Donor Commitment Study

Here is a reminder … Our colleagues at DonorVoice are going to replicate in the UK their recent US study of donor commitment. The call is out for UK charities who would like to participate in the study, which will be conducted in association with Ken Burnett and SOFII. Here is what Ken said about […]

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