Award Winning Blog - Agitator

Anyone Playing With Jumo?

Jumo is a new ’cause and social change aggregator’ site like Change.org. It’s the brainchild of Chris Hughes, a co-founder of Facebook and director of online organizing for the Obama campaign. Consequently, the hype quotient is very high. My question: Does anyone out there really need this? Is this a hula hoop? Or as Tech […]

Learn More December 17, 2010

5 Email Mistakes

‘Tis the season for a gazillion email fundraising appeals. Here are five Email 101 pointers from direct response copywriter Ivan Levison, making some direct mail analogies: Mistake #1: Using a weak subject line. Mistake #2: Burying your Web address. Mistake #3: Failing to identify the reader’s pain quickly. Mistake #4: Keeping the email too short. […]

Learn More December 16, 2010

Email Trends For 2011

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs. As email’s role changes, savvy […]

Learn More December 15, 2010

Rise Of The Sheconomy

Time magazine recently ran this interesting feature, The Rise of the Sheconomy. It’s about the growing clout of women in the marketplace. Women control more wealth, and more spending decisions, than ever before. Maybe that extends to giving to nonprofits. I say “maybe” because I’m not sure what the most recent giving data says. Our […]

Learn More December 14, 2010

They Never Even Ask!

Last week I urged you to read Network for Good’s excellent study on online giving. In case you haven’t, here’s a passage that might interest you. Noting that those who give to charities’ own websites give more over time than donors who give via ‘portal’ or social networking sites, the study observes: “Charities don’t always […]

Learn More December 13, 2010

Twittering Away

Pew Internet Research has reported some interesting new data on Twitter usage, which triggered this set of commenting articles … worthwhile reading. Bottomline: 8% of online Americans say they’ve used Twitter. But 41% say they ‘hardly ever’ use their account. For more sense of proportion, Twitter’s 15 million users compare to Facebook’s 151 million unique […]

Learn More December 10, 2010