Award Winning Blog - Agitator

Perceptions Of Gift Giving

The Ketchum agency and insurer Liberty Mutual have done a study on the “culture of giving,” reported here by the Center for Media Research. The study looks broadly at giving — when people give, why, how they like to show their appreciation and so forth. It provides fascinating context for the more specific matter of […]

Learn More December 9, 2010

Superb Online Giving Study

Just released today is this excellent report on online giving from Network for Good and TrueSense Marketing. From the Executive Summary: The study covers $381 million in online giving through Network for Good’s platform, including 3.6 million gifts to 66,470 different nonprofits from 2003-2009. The online giving experience has a significant impact on donor loyalty, […]

Learn More December 8, 2010

Mobile For Nonprofits

I see that the American Red Cross is conducting another mobile fundraising campaign, this time lifting the stipulated text giving amount to $25. Typically, mobile asks, like the ARC’s groundbreaking Haiti campaign, have been for $10 or less. Will be interesting to see how this goes. But “mobile” is much more than text fundraising, as […]

Learn More December 7, 2010

Investing In Fundraising

Awhile back I cited Ken Burnett’s article, 7 Things for Fundraisers to Do Now. Today I want to focus on his recommendation #4: Fundraisers make too many false economies because they have failed to adequately present the commercial case for investment in donor development. A hundred dollars invested wisely makes much more sense to donors […]

Learn More December 6, 2010

Meet Gary

In this white paper, Your Donor in 3D, fundraising agency Good Works introduces Gary … your typical three-dimensional donor. Their point is that fundraisers need to speak to three aspects of the donor’s awareness — rational, emotional and spiritual. The white paper elaborates on these eight ways to conduct the conversation … 1. Tell stories […]

Learn More December 3, 2010

Would Your Nonprofit Have The Guts?

To produce this PSA? A few days ago I asked for advice on how to make a nonprofit sexy (since this is advice experts give us on marketing to Boomers). Maybe this isn’t a bad example from the American Jewish World Service! Tom

Learn More December 2, 2010