Award Winning Blog - Agitator

5 “Must-Follow” Nonprofits

As part of its annual awards program, Mashable includes a category on “Must-follow Nonprofits” … in this case five nonprofits who are making a difference via social media. The nominees are (read the Mashable blurbs here): The Brooklyn Museum Sesame Street Workshop WildlifeDirect Kids Are Heroes Darius Goes West Do you have a nominee that […]

Learn More November 8, 2010

Mobile Fundraising … Ready Yet?

With virtually everyone using mobile devices these days, what is the potential for fundraising through this channel? First the latest stats from comScore (September 2010, all US): 234 million mobile device users over age 13 59 million using smart phones 67% of users text 35% of users access their web browser 23% of users access […]

Learn More November 5, 2010

Do You Prevent?

I was reading this item from Mintel, a “market intelligence” research firm, about trends that will shape consumer marketing in the future. The article would be of only general background interest to most fundraisers. But I was struck by one observation. The first trend they discuss is “Prepare for the worst” … as follows: “With […]

Learn More November 4, 2010

Getting Social Media Right

Sarah Spengler at the United Way of Greater Cleveland pointed The Agitator — and now you — to this helpful resource from The Bridgespan Group … Getting Social Media Right: A Short Guide for Nonprofit Organizations. It’s organized around seven “C’s” … Cause — What is my organization’s mission, and can social media help me […]

Learn More November 3, 2010

Digital Political Campaigning

As this report from ClickZ Marketing news indicates, political video ads have surged in this election season, to the point where inventory is scarce — and significantly bid up in price — in hotly contested markets. The article is interesting, but most valuable to Agitator readers might be this link to ClickZ’s free handbook — […]

Learn More November 2, 2010

Should Fundraisers Pray For Religion?

Bear with me on this! Any research I’ve seen that looks into propensity to donate as it might relate to an individual’s religiosity comes to the same conclusion … the more important religion is in the life of an individual, the more likely they are to make charitable gifts. Always see a strong correlation. Perhaps […]

Learn More November 1, 2010