Award Winning Blog - Agitator

Nielsen On Social Net Usage

Last week we gave you the latest Pew Research data on social net usage. Today we have even more social net data from Nielsen. Like Pew, Nielsen notes some especially strong growth amongst older demographics, in this case pointing out that internet users over age 55 are driving the growth of social networking through mobile […]

Learn More September 19, 2011

Greek Fundraising

For a few days now I’ve been cursing Jeff Brooks at Future Fundraising Now for his post titled Best Church Fundraising Ever. The truth is, his post — apart from being absolutely correct about fundraising — is truly mouth-watering. But I can’t be at the Greek Festival he’s talking about; I can only imagine it. […]

Learn More September 16, 2011

Adults Increase Social Net Use

Pew Research is reporting strong usage of social networking sites by US online adults. Says Pew in its latest study: “Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that […]

Learn More September 15, 2011

Drivers Of Donor Commitment

Most fundraisers talk a good game these days about the need to build durable donor relationships. They appreciate the pay-off in terms of higher retention, net income and lifetime value. But how to do it? My colleagues Roger Craver and Kevin Schulman (at DonorVoice) will give you their recommendations at a free DonorVoice/Agitator webinar on […]

Learn More September 14, 2011

Blame It On The Boomers

Matt Thornhill of The Boomer Project is one of my favorite marketing pundits on my generation. In Blame The Boomers (Again) on the blog Engage:Boomers he takes on those who say the Boomers are to blame for America’s decline — e.g., the theory of NY Times columnist Tom Friedman. Since we’ll all be trying to […]

Learn More September 13, 2011

Email Marketing Best Practices

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Best Practices Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words […]

Learn More September 12, 2011