Award Winning Blog - Agitator

Do Your Donors Want To Relate?

The truth is … many do, some don’t. And of course the trick to optimizing your fundraising is knowing who does and who doesn’t. While The Agitator preaches retention, retention, retention — i.e., building durable relationships — we also note that you shouldn’t (and can’t afford to) simply throw money against all your existing donors […]

Learn More August 31, 2011

Be Memorable

One of The Agitator’s Aussie readers, Jane Coombs, sends this auto-reply message she received from Global Corporate Challenge. Thanks Jane! From: noreply [mailto:noreply@gettheworldmoving.com] Sent: Saturday, 27 August 2011 6:17 PM To: Coombs, Jane Subject: Automatic reply: GCC 2011 Milestone Thanks so much for your email. The only problem is that you’ve emailed noreply@gettheworldmoving.com which is […]

Learn More August 30, 2011

Political Digital

Here’s a good rundown of how the political candidates are using online video and social media — ad targeting on Facebook, Pawlenty breakthrough video treatments, budget allocations, and more. Also some cause examples — from Hunger Action Month to volunteerism to gay marriage foes. ClickZ’ Politics & Advocacy is a good news feed if you […]

Learn More August 29, 2011

Social Media Stats

To end your week, here’s a snappy video presentation of internet, web, social media stats. Add that to the latest online video usage numbers from Comscore … the average US internet user viewed 18.5 hours of online video in July. And, as usual, we ask … were any of those videos yours? Tom

Learn More August 26, 2011

Peace Of Mind

A few weeks back, Seth Godin wrote a post called Selling the benefits of charity. To tell you the truth, I didn’t get it. His conclusion … The scalable unique selling proposition is that being part of the community is worth more than it costs. Huh?! I just re-read it, hoping I might be smarter […]

Learn More August 25, 2011

Reactivating ‘Inactives’

It’s fascinating to watch how commercial marketers deal with the same problems nonprofit marketers face. Here’s a post from Email Insider dealing with what to do about inactive, or non-responding, email subscribers. The author makes four points: 1. No matter how your company defines inactives, the problem typically is huge. He says commercial marketers typically […]

Learn More August 24, 2011