Award Winning Blog - Agitator

Are You Embarrassed?

A particular reference in comments to our recent posts got me thinking. One post referred to regaining lapsed donors. The other talked about walkathon and similar event -based fundraising. Paul de Gregorio, writing from the UK, notes that he finds it effective to cultivate event participants via the telephone … and indeed convert them to […]

Learn More June 16, 2011

‘Thonors’, Not Donors

The Wall Street Journal’s SmartMoney has recently focused on the popularity — and economics — of sporting events, walkathons (and other ‘thons’) and similar individual-sponsor fundraising events. Are Charity Walks and Races Worth the Effort? asks Anne Kadet writing in SmartMoney in a superb and balanced ‘must read’ article for anyone in the event fundraising […]

Learn More June 15, 2011

Different Shapes And Sizes

When I read the comments Agitator readers make on our posts, I realize the huge diversity of our readership. I just finished ‘moderating’ two recent comments that indicate the huge spread in reader interest and focus. Both are brief, so I’ll re-publish here to underscore a point. Comment #1 from Kristen Smith at People For […]

Learn More June 14, 2011

Twitter Update From Pew

I’m alerting you to this report reluctantly, because I’m a Twitter avoider. But Pew Research says 13% of online Americans — 19% in the biggest using 25-34 year-old cohort — now use the service, so I guess it’s my duty. Usage goes up with education! UGH! Tom

Learn More June 13, 2011

The Social Habit

The Social Habit is a study of social media usage by Edison Research and Arbitron. Some interesting findings … 52% of Americans 12+ have a profile on one or more social networks. This figure is driven largely by Facebook, which is now used by over half (51%) of Americans 12+. Twitter is as familiar to […]

Learn More June 10, 2011

Lapsed Donors Deliver

In case you missed it in Fundraising Success, this advice on how to re-engage lapsed donors from consultant Pamela Barden is sound and practical. I’m glad she’s not afraid to recommend telemarketing to these folks. And she’s right, predictive tools can help your ROI, especially with large files. A couple of further points … Re-soliciting […]

Learn More June 9, 2011