Award Winning Blog - Agitator

Niche Crowdfunding

The Wall Street Journal just published this piece on ‘niche crowdfunding’. Lots of web entrepreneurs are trying to ‘do good and do well’ by establishing microsites that connect donors directly with small projects seeking donor support. I have no problem with the do good/do well principle. And I like the direct, one-to-one connection sites like […]

Learn More August 23, 2011

Never Assume

I was struck by the following comment by Pamela Barden in her recent Fundraising Success article, Not to Be Rude … but What’s in It for Me? She writes: “Too often, we assume that the potential donor knows what we’re talking about. Take for example the current famine in the Horn of Africa. It’s massive. […]

Learn More August 22, 2011

WWF Gets It Right, Almost

Jeff Brooks at Future Fundraising Now can be pretty scathing when he blogs about nonprofit ads that don’t work. Here’s his latest diatribe, where he notes that World Wildlife Fund UK is a frequent ‘bad ad’ culprit. But redemption might be possible. As reported on MediaPost, here’s an ad from WWF that I think is […]

Learn More August 19, 2011

Three Things Donors Want

I like Seth Godin best when he focus directly on marketing, as opposed to his ‘Rah Rah’ stuff aimed at motivating his tribe to bigger, better things. Although I certainly don’t object to the latter, especially when he’s advising how to overcome the bureaucratic constraints that afflict organizations. Here’s a recent post — Three things […]

Learn More August 18, 2011

Integration: Fundraising’s Elusive Grail

Convio has just released its latest Integrated Multi-Channel Marketing Study and it’s well worth a careful read. Using online survey data from 123 nonprofits, backed by 15 in-depth interviews, the Survey explores key success factors for organizations of all types and sizes that are already engaged in integrated, multi-channel marketing. The Study employs an interesting […]

Learn More August 17, 2011

Dig Yourself A Hole

Here’s some elegantly simply advice from biz guru Seth Godin. It’s quite succinct, so I’ll reproduce in full … Dig yourself a hole Make big promises. Burn your boats. Set yourself up in a place where you have few options and the stakes are high. Focused energy and serious intent will push you to do […]

Learn More August 16, 2011