Award Winning Blog - Agitator

Online Fundraising Tips From Convio

Convio has issued guides with important tips on two of the highest leverage points in the online fundraising process — donation forms and email subject lines. Regarding donation forms, based on testing across several clients, in Beyond Best Practices Convio reports that these variables can make a difference: Form length: A one-page form does significantly […]

Learn More July 28, 2011

Why Direct Mail Won’t Die

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! Amen! Tom

Learn More July 27, 2011

Smart Phones, Social Nets & E-readers

Pew Research has issued three reports this past month on Americans’ use of new communications tools and platforms. Here’s an excellent chance to catch up with the kind of media choices your donors are making. Smartphone Adoption and Usage 35% of all US adults have a smartphone. The biggest users — those with income of […]

Learn More July 26, 2011

“Resistance Is Futile”

So says Future Fundraising Now blogger Jeff Brooks, talking about Boomers in his post titled Help! My direct mail is turning into my father’s direct mail! I’m a Boomer and I love opening my snailmailbox. So, forgive me if you’ve seen this already, but I’m reproducing Jeff’s observation in full … Men: You are turning […]

Learn More July 25, 2011

The Long Term Test

Earlier this week Reinier Spruit (at Greenpeace International) posted at 101Fundraising regarding what he calls “long term testing”. He urged fundraisers to consider stretching their testing horizons beyond the ‘quick and dirty’ typical package tests — carriers, teasers, reply devices, etc — to comprehensive testing of entire donor communications streams … his specific target was […]

Learn More July 22, 2011

From The Political Online Fundraising Front

It pains me to do this already in July 2011, but here’s a rundown on what the emergent 2012 political campaigns are doing with respect to online fundraising. The 2008 Obama campaign re-wrote the online fundraising handbook, and all the wannabees have studied it closely. This report from Clickz.com provides several articles for you political […]

Learn More July 21, 2011