Award Winning Blog - Agitator

A Multi-Channel Renewal Strategy

Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Roger’s written one of the chapters. And just to show that his […]

Learn More July 1, 2011

Older And Crankier

As you could tell from his article yesterday, Roger’s getting a bit older and crankier. So he’s inspired today’s post from his much younger colleague, which is all about how marketers should communicate — or not communicate — with and about older people. And as we all know, most nonprofit donations come from older people. […]

Learn More June 30, 2011

What Are You & Your Consultants Afraid Of

Monday and Tuesday we invited Agitator readers to sign up for a free survey and project on donor retention. An inquisitive but tiny handful of pioneers have done so. Folks who care enough about the future of fundraising to jump in. Here’s the list after two days. Hooraay!!! The Humane Society of the United States […]

Learn More June 29, 2011

Today You Get The Benefit Of The Doubt

In yesterday’s post, we offered Agitator readers the opportunity to participate, at our expense, in a project we’ve designed to crack the nut on donor retention … to ‘prove out’ a strategy for curbing donor defection. Roger and I think this is hugely important. Because from previous reader surveys and the hard data trend reports […]

Learn More June 28, 2011

Testing Fundraising’s Urban Myth?

WANTED! Curious, concerned, innovative volunteers to participate in discovering the vaccine for Defecting Donor Syndrome We’re about to undertake an applied research project aimed at helping nonprofits increase the retention and Life Time Value of their donors and members. We’re looking for four or five pioneering volunteers to participate with us. At our cost and […]

Learn More June 27, 2011

We’re Not The Only Ones Focused On Retention

Back in April, we asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of our survey … 32% — less than 30 percent converted 29% — 30-39 percent converted 22% — 40-49 percent converted 17% — 50 percent or more converted Not impressive. […]

Learn More June 24, 2011