Award Winning Blog - Agitator

Selling Nuts To Squirrels – II

Same lead as yesterday’s Agitator post … In Selling Nuts To Squirrels, Seth Godin argues that “most organizations shouldn’t try to change the worldview of the audience they’re marketing to.” What if he changed “organizations” to “consultants”?! ‘Worldview’ as interpreted by Godin affects three critical things in the marketing equation: “… attention, bias and vernacular. […]

Learn More June 7, 2011

Selling Nuts To Squirrels

Here’s a gem from marketing guru Seth Godin. In Selling Nuts To Squirrels, he argues that “most organizations shouldn’t try to change the worldview of the audience they’re marketing to.” ‘Worldview’ as interpreted by Godin affects three critical things in the marketing equation: “… attention, bias and vernacular. Attention, because we choose to pay attention […]

Learn More June 6, 2011

More on Blackbaud’s Online/Offline Fundraising

Roger was fairly strident in his Wednesday post commenting on Blackbaud’s latest Target Analytics benchmark report on online fundraising. His assessment is that fundraisers just don’t ‘get it’ — and maybe don’t even care — when it comes to the importance of integrating online and offline fundraising channels. Some of our responders talked about the […]

Learn More June 3, 2011

Legacy Gems

Today SOFII has made my life easy. Their latest update focuses on legacy giving and is full of splendid examples of approaches and materials. So I’m simply going to pass these items along … Ontario Nature — bridging the ‘hard’ and ‘soft’ sides of legacy giving WWF — innovative communications University of Oxford — excellent […]

Learn More June 2, 2011

Online Ghost Haunts All Fundraisers

Target Analytics released its 2011 Benchmark Study of Internet and Multi-Channel Giving yesterday. I suspect their findings will be like playing Mozart to a cow … expecting appreciation and receiving only blank stares. But, more on that in a minute. In a nutshell, here’s what Target Analytics found in their benchmarking of the online/offline — […]

Learn More June 1, 2011

Disaster Fatigue?

Is there such a thing as disaster fatigue? According to this report in the Washington Post, in the US an unprecedented series of natural disasters — floods, tornadoes, wildfores — threatens to overwhelm the resources of non-government relief charities and agencies like the Red Cross, Catholic Charities, and Salvation Army. Officials at these groups say […]

Learn More May 31, 2011