Award Winning Blog - Agitator

Double Your Landing Page Conversion Rate

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Enough to interest you in this offer of a free optimization test from the House of Kaizen? Now, I have no firsthand experience with this UK website optimization agency, but they […]

Learn More May 11, 2011

Are You A Fundraising Fox, Or Hedgehog?

That’s the question raised by Damian O’Broin, as featured in the latest update from SOFII. He relates the old ‘fox versus hedgehog’ story, in which the dowdy hedgehog day-after-day outwits the flashy, cunning fox … who always has a plan, but never learns. Damian uses the story to make a point about the unglamorous work […]

Learn More May 10, 2011

State Of Mobile Fundraising & Engagement

On May 19th my colleague Kevin Schulman and I will host a session titled “What’s Next in Mobile” as part of the Fundraising Success Virtual Conference and Expo. In preparation for that session, I wanted to first determine “What’s Happening Right Now in Mobile?” The answer is somewhat unsettling when it comes to the nonprofit […]

Learn More May 9, 2011

Write Four Stories

I like this story-writing exercise recommended by Leah Eustace at Good Works. After reminding us why storytelling is so important to fundraising, Leah suggests four stories to write: Write the story of the people who founded your organization. Interview your favourite donor about why she gives so often and has given for so long. Interview […]

Learn More May 6, 2011

Is Anybody PURLing?

I’ve been doing some reading on the integration of direct mail (as simple as postcards) and online response — e.g., 8 Key Takeaways for Personalized URLs. As you probably know, the same data that you would use to personalize a direct mail package can be used to generate complementary web pages unique to each respondent. […]

Learn More May 5, 2011

Lesson In Higher Ed Marketing

This post isn’t about fundraising directly, but it does shed some light on marketing higher ed institutions via email. And The Agitator has a lot of higher ed (and other) readers trying to reach a younger demographic. When you think about it, with today’s youth being the ultimate wired (and wireless) population, it makes perfect […]

Learn More May 4, 2011