Award Winning Blog - Agitator

Emotion Not Enough

Jerry Huntsinger is one of the best copywriters ever. So I tremble at the thought of disagreeing with him. But in this recent addition to his growing creative tutorial on SOFII, he applauds the emotional content and impact of a fundraising letter he shows us regarding mentally handicapped children. And indeed, the letter packs a […]

Learn More March 31, 2011

Another Online Fundraising Benchmark Study

Two weeks ago The Agitator reported on Convio’s online benchmarking study, which was based on data from nearly 600 clients of that online fundraising and engagement firm. Today we’re commenting on the 2011 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN, which includes data collected from 40 US-based nonprofit organizations. A far smaller — […]

Learn More March 30, 2011

Award-winning Nonprofit Videos

The 4th annual DoGooder Nonprofit Video Awards were recently announced. The contest is sponsored by YouTube and See3 Communications, with support from the Case Foundation, Flip Video, and the Nonprofit Technology Network (NTEN). 800 nonprofits submitted 1360 videos for consideration. There were top winners in small, medium and large organizations, plus a ‘best thrifty video’ […]

Learn More March 29, 2011

2010 Fundraising Review

According to one of the more comprehensive reviews of 2010 fundraising — the 2010 Year-End Survey of the Nonprofit Research Collaborative* (NRC) — a majority of charities surveyed saw their fundraising revenue remain stable or increase last year. 1845 charities completed the 2011 survey. Among the findings: 52 percent of organizations reported reaching their fundraising […]

Learn More March 28, 2011

C’Mon Folks … Share!

In my March 4 post, I wrote about Which Test Won? “Which Test Won? is a nifty e-newsletter that features results of a variety of head-to-head tests in the online arena — homepage design, copy tests, offer tests, social marketing, etc.” I lamented that only one test from the nonprofit sector was judged in their […]

Learn More March 25, 2011

Voter Use Of Internet During 2010 Campaign

Pew Internet Research has released new survey data on Internet usage by American onliners during the 2010 election campaigns. Should be of special interest to our advocacy group communicators and fundraisers. Here are some findings. Among online adults: 16% sent email related to the campaign or the elections to friends, family members or others; 12% […]

Learn More March 24, 2011