Award Winning Blog - Agitator

Facebook Help For Nonprofits

Facebook has added a new Resource section to help nonprofits optimize the engagement impact of their Facebook presence. Says Facebook: “This Page is a resource for non-profits and other organizations for social good. We built it to help you harness the power of Facebook and bring positive change to the world. Facebook empowers non-profits by […]

Learn More May 19, 2011

She’s Leaving!

Monday’s Agitator post on institutional memory generated a bit of a stir between Comments and emails we received. All bemoaned the problem … but I’d like to get more concrete. I can’t resist asking readers for two stories, which we’d love to publish (anonymously if you wish) … Who has the ‘worst nightmare’ story of […]

Learn More May 18, 2011

Notice Any Change?

From Engage: Boomers, here’s a brief demographic update, in which marketer Stephen Reilly argues that Boomers are finally getting the marketing attention they deserve. He notes that there are more Americans age 51 than any other age, and that the average age of Boomers is 54. Argues Reilly: “Anyone reviewing sales data has to recognize […]

Learn More May 17, 2011

Institutional Fundraising Memory

An important fundraising caution from Dilbert’s Scott Adams … When it comes to all that testing and results analysis that your fundraising staff has done, what steps have been taken to create and protect your nonprofit’s institutional memory? When Martha, your head of direct response fundraising for the last six years, leaves to get an […]

Learn More May 16, 2011

Magic Fundraising Machine At Work

Roger’s post yesterday is well on its way to being one of The Agitator’s ‘most-read’ ever. How could it not be — Magic Fundraising Machine Boosts ROI. What self-respecting fundraiser could resist a claim like that?! Numerous readers have emailed The Agitator, asking Roger to open his trench coat … “show me the money”! We’re […]

Learn More May 13, 2011

Magic Fundraising Machine Boosts ROI

For years I’ve been quietly steaming about two inventions that I suspect have done great damage to effective direct mail fundraising. Even calling them out will make me seem like a Luddite, a curmudgeon or worse. But truly, I haven’t lost my mind, so bear with me. The first technological culprit is Microsoft’s “Excel”, or […]

Learn More May 12, 2011