Award Winning Blog - Agitator

How Does It Make You Feel?

Have you ever asked this rather crucial question of your nonprofit’s donors: “How does supporting [your organization] make you feel?” ActionAid in the UK is doing just that … in this creative way. Check out their ‘Happy Bubble’ campaign. Do your donors feel something about your organization? Or do you just take that for granted? […]

Learn More January 25, 2011

RFM Too Crude For Fundraising

In a recent Agitator post I referred to the practice of using simple RFM in the fundraising segmentation process as ‘crude’. The equivalent of using an axe where a scalpel would be much more productive. Many Agitator readers emailed me to ask “Why?” Here’s why. I chose ‘crude’ to describe the way three important variables […]

Learn More January 24, 2011

Generations Online 2010

More good stuff from Pew Internet Research you might have missed over the holidays. Here’s their latest report, Generations Online 2010, comparing the online behavior and internet use of Americans across generations. In what they term the “biggest online trend” Pew reports that certain key internet activities — including donating — are becoming more uniformly […]

Learn More January 21, 2011

Mobile Politics

Pew Internet Research published some good stuff during the holiday break. For example, a report on mobile use in connection with the 2010 US congressional elections. Pew terms 26% of adult Americans “mobile political users.” Some of their reported usage … 14% of all American adults used their cell phones to tell others that they […]

Learn More January 20, 2011

The Dragonfly Effect

Writing in the Stanford Social Innovation Review, marketing and psychology veterans Jennifer Aaker and Andy Smith offer the ‘Dragonfly Effect’ as a construct for nonprofits to think about and formulate social media campaigns … “To us, the Dragonfly Effect shows how synchronized ideas can be used to create rapid transformations through social media. The method […]

Learn More January 19, 2011

Mobile Primer For Nonprofits

Here from Calder Strategies (Katrin Verclas and Catherine Geanuracos) is the best primer I’ve seen for nonprofits on using the mobile channel. Everything from basic definitions and usage data, to the kinds of engagement the channel/technology enables, to costs, to advice on putting together your own strategy (Six Steps for a Successful Mobile Campaign) … […]

Learn More January 18, 2011