Award-Winning Blog


Facebook Is Not For Fundraising

That got your attention, huh?! This headline, given to a speech by a Facebook exec at the recent International Fundraising Congress, has created a minor stir around the fundraising blogging world. Here’s the analysis of blogger and fundraiser Bryan Miller at Giving in a Digital World, who attended the session. He points out that the […]

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Spreading Your Ideas

All nonprofits have a need to spread their ideas, their message. And most have attempted by now to accomplish that objective via online viral communications and campaigns. In this recent post, Seth Godin suggests twenty reasons why someone might spread your idea. I’ve picked out several that seem especially pertinent to spreading the word for […]

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Addressing Latinos, Or Is It Hispanics?

The Hispanic and Latino population in the United States is now estimated at 47.8 million; that’s 15.5 percent of the nation’s population. In California and Texas today, 37 percent are Latino and Hispanic. Are fundraisers targeting this market yet? How do you fundraise in California and ignore four-in-ten people? Here’s a good article from ClickZ […]

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What Direct Mail Can’t Do

In this post, 4 Ways to Overcome the Digital “Emotion Deficit,” fundraising blogger Jeff Brooks makes excellent points about some advantages the online medium has over direct mail. His four points relate to: Timeliness. Capitalizing upon urgency. Rich media. Harnessing the power of video and audio. Choice. Easier — and uncomplicated — to offer the […]

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Good Taglines Aren’t Enough

Last week we noted the winning taglines in Nancy Schwartz’s third annual nonprofit tagline competition. Nancy’s announcement was accompanied by a nifty video making the case for well-conceived taglines. So far, so good. Then we received the following comments from fundraiser and blogger Chuck English (Fundraising Marketing That Works). After acknowledging some good stuff about […]

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2010 Taggies Awarded

Nancy Schwartz at Getting Attention has awarded the 2010 Taggies, her third annual effort to encourage nonprofits to think hard about communicating through your organizational taglines. Seventeen winners in as many categories were selected by more than 6,100 voters. Here are the winners, but check here for Nancy’s assessment of why these are great taglines, […]

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