Award Winning Blog - Agitator

Mobile Politics

Pew Internet Research published some good stuff during the holiday break. For example, a report on mobile use in connection with the 2010 US congressional elections. Pew terms 26% of adult Americans “mobile political users.” Some of their reported usage … 14% of all American adults used their cell phones to tell others that they […]

Learn More January 20, 2011

The Dragonfly Effect

Writing in the Stanford Social Innovation Review, marketing and psychology veterans Jennifer Aaker and Andy Smith offer the ‘Dragonfly Effect’ as a construct for nonprofits to think about and formulate social media campaigns … “To us, the Dragonfly Effect shows how synchronized ideas can be used to create rapid transformations through social media. The method […]

Learn More January 19, 2011

Mobile Primer For Nonprofits

Here from Calder Strategies (Katrin Verclas and Catherine Geanuracos) is the best primer I’ve seen for nonprofits on using the mobile channel. Everything from basic definitions and usage data, to the kinds of engagement the channel/technology enables, to costs, to advice on putting together your own strategy (Six Steps for a Successful Mobile Campaign) … […]

Learn More January 18, 2011

Go Ahead, Say It!

On Monday, in his No More Mr Nice Guy rant (to which I subscribe) about the inadequacies of present day fundraising, Roger let slip just how long we’ve been at this business … 41 years. And we know many of you are thinking of us as, well, old farts … but are just too polite […]

Learn More January 14, 2011

Do Your Donors Trust You?

SOFII, a terrific resource for fundraisers, recently published an analysis of the following letter sent to Oxfam Ireland by one of its donors. The analysis was written by Damian O’Broin, director of Ask Direct, a fundraising and direct marketing agency in Dublin. Please find enclosed a cheque… to pay for raffle tickets… Oxfam is my […]

Learn More January 13, 2011

Why Stories Sell

Regular Agitator readers know I fancy the website … Neurosciencemarketing.com. Its author, Roger Dooley, recently listed his top 15 posts of 2010. They’re all fun and intriguing, but two in particular explain the special power of stories in the marketing context. I urge you take a look at Your Brain on Stories and Why Stories […]

Learn More January 12, 2011