Award Winning Blog - Agitator

Comfort For Direct Mail Fundraisers

DirectMarketingIQ offers this article reporting on an Epsilon study of consumer preferences (in US and Canada) for various marketing channels. Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more […]

Learn More November 19, 2010

Just A Grumpy Old Man?

Superb copywriter and direct marketer Denny Hatch has a new “must read” book out, called The Secrets of Emotional Hot-Button Copywriting. I just read his latest e-article, Think Old, Not New. He was distressed (that’s an understatement) that one of his purchasers asked for a refund … on the grounds that the book told him […]

Learn More November 18, 2010

Cause Marketing Stronger Potential Than Ever

Brandweek provides this good summary of the GoodPurpose Consumer Study, the latest in Edelman PR’s annual global studies of consumer attitudes toward corporate social responsibility behavior. Says Edelman: “People all over the world are now wearing, driving, eating, and living their social purpose as sustained engagement with good causes becomes a new criterion for social […]

Learn More November 17, 2010

Don’t Forget The Love

I’m already noticing it in my mail box, and I’m sure you are too … it’s mid-November and the flood of “year-end” fundraising appeals — the feeding frenzy — has begun. Most of us will receive more appeals in the next 46 days than we have in the preceding 319. Forget donor “cultivation” and “relationship […]

Learn More November 16, 2010

More On Mobile For Nonprofits

We’ve offered a couple of posts recently (here and here) on mobile technology and its fundraising and relationship building potential. Here, as reported by Nonprofit Technology Network (NTEN), is some more background for you to consider … a study prepared by LoyaltyClicks, a tech firm that develops web and mobile software for nonprofit organizations, on […]

Learn More November 15, 2010

Down With “Donors”!

Our DonorTrends colleague Kevin Schulman got a hair up his nose this week on the very concept of “donors.” You might recall that a few days ago we noted Blackbaud’s report that a key global trend in fundraising was a shift from a “transactional” approach to “relationship management” approach. Kevin has some strong views on […]

Learn More November 12, 2010