Award Winning Blog - Agitator

They Never Even Ask!

Last week I urged you to read Network for Good’s excellent study on online giving. In case you haven’t, here’s a passage that might interest you. Noting that those who give to charities’ own websites give more over time than donors who give via ‘portal’ or social networking sites, the study observes: “Charities don’t always […]

Learn More December 13, 2010

Twittering Away

Pew Internet Research has reported some interesting new data on Twitter usage, which triggered this set of commenting articles … worthwhile reading. Bottomline: 8% of online Americans say they’ve used Twitter. But 41% say they ‘hardly ever’ use their account. For more sense of proportion, Twitter’s 15 million users compare to Facebook’s 151 million unique […]

Learn More December 10, 2010

Perceptions Of Gift Giving

The Ketchum agency and insurer Liberty Mutual have done a study on the “culture of giving,” reported here by the Center for Media Research. The study looks broadly at giving — when people give, why, how they like to show their appreciation and so forth. It provides fascinating context for the more specific matter of […]

Learn More December 9, 2010

Superb Online Giving Study

Just released today is this excellent report on online giving from Network for Good and TrueSense Marketing. From the Executive Summary: The study covers $381 million in online giving through Network for Good’s platform, including 3.6 million gifts to 66,470 different nonprofits from 2003-2009. The online giving experience has a significant impact on donor loyalty, […]

Learn More December 8, 2010

Mobile For Nonprofits

I see that the American Red Cross is conducting another mobile fundraising campaign, this time lifting the stipulated text giving amount to $25. Typically, mobile asks, like the ARC’s groundbreaking Haiti campaign, have been for $10 or less. Will be interesting to see how this goes. But “mobile” is much more than text fundraising, as […]

Learn More December 7, 2010

Investing In Fundraising

Awhile back I cited Ken Burnett’s article, 7 Things for Fundraisers to Do Now. Today I want to focus on his recommendation #4: Fundraisers make too many false economies because they have failed to adequately present the commercial case for investment in donor development. A hundred dollars invested wisely makes much more sense to donors […]

Learn More December 6, 2010