Award Winning Blog - Agitator

You Have 10 Seconds

Agitator readers know I’m a big fan of online video as a fundraising tool (just Search the site for “online video”). The good news is that the sheer volume of online video viewing is staggering and growing. According to comScore, as of September, 175 million US internet users (84% of the total US online universe) […]

Learn More October 15, 2010

Why has this taken so long?!

Every fundraising consultant worth their salt talks these days about integrating the various available channels … most often with specific reference to the direct mail and online channels. Meantime, the big online fundraising firms continually bombard us with data on the growth of online donations. For example, earlier this month Convio reported it had passed […]

Learn More October 14, 2010

Online Fundraising Mistakes

Fundraising Success just ran this article, 3 Common Online Fundraising Mistakes (and How to Avoid Them), featuring the views of Thomas Gensemer at Blue State Digital. As Gensemer sees it, the three mistakes are: Treat it like direct mail Focus too much on control Focus too much on asking for money I’m struck most by […]

Learn More October 13, 2010

Creativity Killers

I’ve read heaps of academic literature and pop psychology on “creativity” and where it comes from, whether it can be nurtured, what other traits are associated with it, etc. But here is one of the most concise and useful treatments I’ve seen regarding the blockages that can impede the creativity, at whatever level, of any […]

Learn More October 12, 2010

Best Social Media Campaigns

It’s a “no heavy lifting” Monday. Just a post to enjoy. Forbes asked three “digital experts” — all NYC digital agency types — to pick the twenty best ever social media campaigns. Two of the twenty had charity tie-ins (asterisked below). How many of these registered on you (before “refreshing yourself by visiting the link)? […]

Learn More October 11, 2010

Email And Donor Relationships

We all know email as the workhorse of online fundraising. But what about email as a relationship and loyalty building tool? Writing in Email Insider, Loren McDonald at Silverpop, an online marketing agency, offers some interesting examples of commercial email approaches that are not aimed directly at sales, although in some examples that objective clearly […]

Learn More October 8, 2010