Award Winning Blog - Agitator

Know Their Worldview

Marketing maven Seth Godin recently published his “post-industrial” version of the “A is for Apple” alphabet. In his alphabet, “W” is for “Worldview.” Here’s what he says: “I first encountered this term via George Lakoff. Your worldview is the set of expectations and biases you bring to a situation before any new data appears. Some […]

Learn More August 3, 2010

Roger Tackles The “Mid-Level” Donor

The “mid-level” donor is that species in the $500-$5,000 per year giving range. You know, the ones who fall through the cracks in many fundraising programs … taking heaps of potential contributions with them. This Thursday (August 5) at 2pm ET Roger Craver will be leading a free DonorTrends webinar focused on building and sustaining […]

Learn More August 2, 2010

Treat Yourself … Visit SOFII

The “new and improved” SOFII website has been launched. Per the website, “The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.” We think they deserve those bragging rights. The collection consists of three types of content: Exhibits: well-documented examples of fundraising […]

Learn More July 30, 2010

Women On The Web

comScore, a leading collector and analyst of digital/internet data, has just released Women on the Web: How Women Are Shaping the Internet. From the introduction to their 31-page global study: “Everyone from advertisers to content producers to agencies to non-profits to politicians and policy makers can benefit from understanding Web usage through a gender-specific lens. […]

Learn More July 29, 2010

Grist Envy

Before the internet, many cause organizations represented the only trusted source of in-depth information available nationwide on issues that people cared passionately about. If you really wanted to delve into money and politics, you joined Common Cause. Into human rights, you joined Amnesty. Civil liberties, the ACLU. Into the environment, a variety of choices. These […]

Learn More July 28, 2010

Cut Attrition In Half

Want to know how CARE International cut in half the attrition rate of its face-to-face acquired donors? They’ve created an online reporting approach that speaks in a personalized way to individual donors, telling them in specific terms what their (i.e., “Your“) contributions are accomplishing. Wow! Doesn’t that sound like a no-brainer? Well, the concept might […]

Learn More July 27, 2010