Award Winning Blog - Agitator

Plotting Social Media Strategy

Here, courtesy of David Berkowitz writing in Social Media Insider, is an excellent set of questions for nonprofits to consider as you plot your social media strategy. How do you ensure you’re generating meaningful insights from your social activity? What is the most effective way for an organization to mange social media? Where does social […]

Learn More October 20, 2010

Honoring A Quiet Hero

I just received the Fall edition of Solutions, the newsletter of Environmental Defense Fund (EDF). [Admission: I used to work there.] An article titled Honoring A Quiet Hero jumped out at me. It tells the story of an EDF donor, Anita Goldner, who had made small annual contributions to EDF for 25 years. When she […]

Learn More October 19, 2010

Zagats For Nonprofits

Awhile back, I referenced a study from Pew Internet Research indicating that 24% of adult online Americans have posted online comments or ‘reviews’ about products and services. I mentioned that I thought there was an ‘aggregator’ of such feedback for nonprofits, but couldn’t recall it at the time. Mal Warwick filled in the blank by […]

Learn More October 18, 2010

You Have 10 Seconds

Agitator readers know I’m a big fan of online video as a fundraising tool (just Search the site for “online video”). The good news is that the sheer volume of online video viewing is staggering and growing. According to comScore, as of September, 175 million US internet users (84% of the total US online universe) […]

Learn More October 15, 2010

Why has this taken so long?!

Every fundraising consultant worth their salt talks these days about integrating the various available channels … most often with specific reference to the direct mail and online channels. Meantime, the big online fundraising firms continually bombard us with data on the growth of online donations. For example, earlier this month Convio reported it had passed […]

Learn More October 14, 2010

Online Fundraising Mistakes

Fundraising Success just ran this article, 3 Common Online Fundraising Mistakes (and How to Avoid Them), featuring the views of Thomas Gensemer at Blue State Digital. As Gensemer sees it, the three mistakes are: Treat it like direct mail Focus too much on control Focus too much on asking for money I’m struck most by […]

Learn More October 13, 2010