Award Winning Blog - Agitator

Exemplary Donor Stewardship

The recent e-letter of donor loyalty specialist Lisa Sargent describes how the Atlanta Union Mission builds relationships with its donors. AUM provides emergency food and shelter, residential recovery programs and transitional housing for men, women and children. Lisa’s article focuses on AUM’s cultivation program for $5,000+ donors, but I was equally intrigued by a brief […]

Learn More July 1, 2010

Enter Nancy’s Tagline Competition

Every year we give a plug to Nancy Schwartz’ nonprofit tagline competition. Gets hundreds of entries … might top 1,000 this year. Sometimes The Agitator even agrees on the winners! Here’s the place to enter this year. And there are more categories, so you can enter taglines for a specific campaign, program or event, as […]

Learn More June 30, 2010

Snorting Oxytocin – II

Back in November 2007 we ran a post titled, Snorting Oxytocin, with this lead … “Attention major gift fundraisers!! Next time you’re about to pop the question to a prospect (the fundraising ask, that is), squirt a dose of oxytocin up their nose. You might get two-and-a half times the gift amount that you otherwise […]

Learn More June 29, 2010

Tweet For Life

Last week was long and surreal. Deep Horizon vomiting even more into The Gulf of Mexico…the U.S. and U.K. World Cup teams seemingly cheated out of goals…a three-day-long tennis match at the very proper strawberries-and-cream Wimbledon. Enough! So, on this Monday morning it’s time to kick it up a notch. You know, get the juices […]

Learn More June 28, 2010

Get Oil On Your Hands

The Agitator is often asked to endorse specific fundraising campaigns, and our policy is to respectfully decline. There are simply too many, we haven’t the resources to evaluate conscientiously, and who are we to pick and choose anyway?! It’s bad enough that we bombard you daily with our fundraising POV! But here’s a proposal we […]

Learn More June 25, 2010

Impulse Vs. Considered Donations

I was intrigued by this discussion in Online Spin of “impulse” versus “considered” purchases in the consumer space. The author discusses this distinction in the context of what — and how much — an online pitch, ad or offer can accomplish in those two different purchase situations. An online pitch can close the sale, he […]

Learn More June 24, 2010