Award Winning Blog - Agitator

Dr NeuroFocus

“Let me listen to your brain.” That’s the refrain of this catchy video from NeuroFocus, a company that specializes in measuring brain reactions to various stimuli (e.g. words, images, TV commercials, logos, etc) to gain marketing insights. What they claim to measure is attention, emotional engagement, memory retention … to gauge purchase intent, awareness, and […]

Learn More May 20, 2010

Fundraising Technology Even I Like

Here’s the lead paragraph from a recent article in Fast Company: "Anyone–and I do mean anyone–can sign up to use Square and begin accepting credit card payments. Here’s how it works." It’s about a device from SquareUp.com that you (or say, your canvassers, or volunteers at a fundraising event or booth) can use to process […]

Learn More May 19, 2010

Fundraising Up For Public TV

Nice to see this good news for the public TV sector, as reported in Philanthropy Journal. DMW Direct Fundraising reports an upswing for the 73 stations on which it has data over the 2005-2009 period. Revenue per 1000 pieces mailed was up to $295, and average gifts were $42. The public TV market bottomed in […]

Learn More May 18, 2010

SMART Goals and Fundraising

Last week in my Promise Me post, I urged nonprofit fundraisers to connect your "asks" as much as possible to specific goals. Then commit to your donor/prospect that your organization will break its back to achieve those goals, and report regularly on your progress toward them. Then I noticed a comment about SMART goals in […]

Learn More May 17, 2010

Hispanics Using Social Media

At Engage: Hispanics, Lee Vann of interactive agency Captura Group offers the latest stats on use of social media by Hispanics. Some key factoids: 84% of Hispanics have a broadband connection vs. 79% of Whites 36% of Hispanics view the Internet as tool for building a better life vs. 30% of general market 68% of […]

Learn More May 14, 2010

Big Uptick In Online Bill Paying

comScore, a leading measurer of the digital world, reports that 64% of US internet users now pay at least some of their bills online. This is up a sharp 19 points since one year ago. And 52% use automatic bill pay, up 10 points. This is good news for US fundraisers, especially use of automatic/recurring […]

Learn More May 13, 2010