Award Winning Blog - Agitator

Anyone Excited Yet?

In case you headed to the beach early last Friday, Federal Reserve Chairman Ben Bernanke told a financial conference that the economy — U.S. and globally — is on the verge of growing again. As reported here in the NY TImes, despite his upbeat tone, he did say the recovery would be "relatively slow at […]

Learn More August 24, 2009

Twitter – The Next Hula Hoop?

Earlier this week we featured a somewhat grumpy "take" on Twitter from Ken Burnett of SOFII. Ken diplomatically pointed out to me that one Laurie Pringle, senior manager of philanthropy at ALS Canada, has commented on his original article, presenting a passionately contrary point of view. He graciously urged me to give her equal time. […]

Learn More August 21, 2009

Cause Marketing Grows

Here are two recent articles from Marketing Daily describing the current state of play of cause marketing in the U.S. In the first, sponsorship giant IEG projects that $1.55 billion will be spent on cause marketing in 2009. IEG cites survey data saying that 41% believe companies should increase their spending on cause marketing, as […]

Learn More August 20, 2009

Hispanic Trending

Lately I’ve added another source to my daily email feeds … Hispanic Trending. Hispanic Trending, the work of marketing consultant Juan Tornoe, compiles a handful of articles from various sources each day that give insight into the Latino community — everything from political dynamics to "what’s hot" for Hispanic consumers. Tornoe also writes a blog […]

Learn More August 19, 2009

Is Twitter Suicide The Only Option?

Writer and occasional fundraising consultant Ken Burnett has been struggling lately with Twitter. In this blog post, reproduced below with permission, he vents his frustrations and offers a solution. I thought you might enjoy his tribulations. Or as Ken asks: Is it time for Twitter Elite? Or is Twitter suicide the only option? I […]

Learn More August 18, 2009

Kid Philanthropy

Here’s a great story from the Washington Post about young people — ages like 11, 12, and 13 — and their fundraising activities. Zach Bonner set out to help homeless kids in his area of Florida. Now his Little Red Wagon Foundation has generated 27 trailer trucks of aid, received a $25,000 check from Elton […]

Learn More August 17, 2009