Award Winning Blog - Agitator

32 Email Marketing Tests

I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. Any dissenters? If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more. How many of their […]

Learn More September 25, 2009

Help Us Out, Please

Recently, The Agitator has done a string of posts on social media … perhaps more attention to this subject than we normally devote in a concentrated period. So we get these two comments (among others): From Jim : "I am not surprised that I have the first comment on today’s blog entry and it is […]

Learn More September 24, 2009

Unleashing Your Staff On Social Media

All of our postings to date regarding nonprofits’ use of social media have dealt with the possibilities of these platforms for empowering, engaging and "unleashing" your donors, members and activists. But there’s another side to this. What guidance should you give your staff for their use of social media — the ultimate individualistic, decentralized, "let […]

Learn More September 23, 2009

Education Sector Flunks Online Fundraising

The Council for Advancement and Support of Education (CASE) recently did a study of online fundraising at more than 550 colleges, universities and independent schools. What fundraisers at these institutions reported is appalling. There appears to be very little understanding in the sector of online fundraising, and very little measurement of the scant online fundraising […]

Learn More September 22, 2009

Vote For Best Taglines

Nancy Schwartz, our friend at Getting Attention, is running her now-annual "best nonprofit tagline" contest. It’s fun to see the "best" and, well, "not so best" out there … and learn from both. Here from Nancy are the details for this year’s contest. Get your vote in! Spot the Next Great Nonprofit Tagline Vote here […]

Learn More September 21, 2009

Social Media: What Priority For Fundraising?

Our previous posts this week have been pretty positive about social media, their penetration, and their potential marketing (and for us, that means fundraising) contribution. Here are some additional views. Take a look at them and then give us your opinion in a quick three-question Agitator survey. Kate Kaye, a bit of a skeptic, writing […]

Learn More September 18, 2009