Award Winning Blog

Have You Watched An Online Video Today?

No? How about in the past week? No? What, too busy working on your nonprofit’s newsletter, or reading the newspaper? Or practicing your Morse code?! According to this USA Today article, market researcher Forrester forecasts that 187,000,000,000 (that’s billion) online videos will be served in 2009, up 24% from the previous year. YouTube is by […]

Learn More March 11, 2009

Optimize Your Personal Brand

G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their online "personal brand." He predicts that […]

Learn More March 10, 2009

Integrated Fundraising Programs That Work

Here’s a story from DM News that focuses on integrated fundraising campaigns using multiple reinforcing media. The story includes concrete examples provided by Debbi Barber at agency Grizzard. Her examples, which demonstrate the lift in response from integrated campaigns, are drawn from Grizzard’s work with thirty or so of the larger humane societies around the […]

Learn More March 9, 2009

2008 Year-end Fundraising Results For Benchmarking

In the current edition of Mal Warwick Associates’ latest e-newsletter, Peter Schoewe kindly shares this analysis of year-end direct mail returns from the firm’s (and some other) clients. The results analyzed are from 1 October 2008 through 31 January 2009, compared to the same period a year earlier. And note: only direct mail returns are […]

Learn More March 6, 2009

Mommy Math

If moms are a key element of your target audience for fundraising or communications, read on. This article by Stephanie Azzarone, who blogs at Mom Market Trends, makes a key point. When moms are looking for advice, including on potential purchases, they prefer to talk to peers rather than experts. And this conferring with peers […]

Learn More March 5, 2009

Slumdog Millionaire

I just got around to seeing Slumdog Millionaire last weekend, and was left feeling pretty miserable about the lives of children in India. So I was pleased to receive this press release today from CAFAmerica, an organization that helps foundations and individuals direct their international philanthropy wisely. Apparently the movie has sparked a surge in […]

Learn More March 4, 2009