Award Winning Blog - Agitator

Who’s Mailing What?

From DirectMarketingIQ, here’s an analysis of the direct mail stream over the past two years. The data are drawn from the 10,000 mail piece archive of Who’s Mailing What! The big news is that fundraising mail has flourished in comparison to other commercial mail over the last two years … rising from 13% of the […]

Learn More May 7, 2010

Who Tweets?

The latest data suggests that Twitter has stalled out at 17 million users. Here’s a good analysis. Personally, I take this as a welcome sign that there is still some semblance of substance and sanity on the planet. If someone in your nonprofit is trumpeting the urgency of getting on board the Twitter phenom, fire […]

Learn More May 6, 2010

Busted Nonprofit brand

I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Nancy does a terrific job of both dissecting the bad idea itself and then commenting on Komen’s communications response (or more accurately, lack thereof). She calls her article a case study … […]

Learn More May 5, 2010

No New Donors!

Seth Godin did one of his trademark "short but sweet" — and provocative — posts the other day, titled, No New Customers. Here it is in its entirety … What if a rift in the time-space continuum changed the universe and it was suddenly impossible to get new customers, new readers, new donors or new […]

Learn More May 4, 2010

Digital Issue Advocacy

Our friend and digital marketing consultant Nick Allen of DonorDigital developed this issue advocacy site — http://doilookillegal.com — for folks to express their opposition to Arizona’s new racist anti-immigrant law. Clever way to get folks engaged and use social media to spread the word. Nick, you deserve a raise! Tom

Learn More May 3, 2010

Coming Meltdown in Higher Ed

Since The Agitator has heaps of readers with .edu email addresses, I thought I’d pass along a blog post by Seth Godin especially for you! It’s called The Coming Meltdown in Higher Education (as seen by a marketer), and while it gives Godin’s full critique of today’s higher ed offering, here’s an especially pertinent excerpt […]

Learn More April 30, 2010