Award Winning Blog - Agitator

Telefundraising Works

A few days ago we posted on telephone solicitation, the neglected stepchild of fundraising. The post generated some comments like I’d like to give more exposure to. First, from Adrian Salmon, writing about the experience of Save the Children UK: They printed full-page colour advertisements in newspapers asking readers to text in the word ‘ceasefire’ […]

Learn More July 21, 2010

Givers Or Donors?

OK, if you followed the flow of Spectators Or Fans and Spectators or Fans – II, you could see this coming! I’m going out on a limb here and proposing a new set of definitions … A “giver” is anyone who has made only one contribution to your nonprofit. A “donor” is anyone who has: […]

Learn More July 20, 2010

Spectators or Fans – II

I’d like to pull together strands from two recent Agitator posts. Spectators or Fans dealt with the challenge of moving individuals a nonprofit might engage from being relatively passive observers to becoming active advocates. Then we reported on two extremely helpful online fundraising reports from Convio and Blackbaud respectively. In response to our post on […]

Learn More July 19, 2010

Good Telemarketing Advice

What … Did you say telemarketing?!! Do fundraisers still do that? How rare it is to see someone promoting telemarketing for fundraising. Too bad. And here’s why, as Jose van Herpt of Canada’s FLA Group puts it: “Choosing not to use the phone because you just don’t like it leaves a lot of money on […]

Learn More July 16, 2010

More Good News Re Online Fundraising

On Tuesday Tom alerted us to Convio’s Benchmark Report on Online Fundraising for 2009. Today Blackbaud is out with another new Index –The Blackbaud Index of Online Giving. This fundraising index reports revenue trends on a monthly basis for 1,787 nonprofits representing $399 million in 12 month online revenue. The new Index is based on […]

Learn More July 15, 2010

Cell Phones & Fundraising

Pew Internet Research has released survey results indicating that 40% of adult American cell phone owners now use their cell phones to access the internet, email, or instant messaging. 34% (up from 25% in 2009) use their cellphones to access email. With outbound email appeals still the workhorse of online fundraising, I’m wondering what challenges […]

Learn More July 14, 2010