Award Winning Blog - Agitator

Impulse Vs. Considered Donations

I was intrigued by this discussion in Online Spin of “impulse” versus “considered” purchases in the consumer space. The author discusses this distinction in the context of what — and how much — an online pitch, ad or offer can accomplish in those two different purchase situations. An online pitch can close the sale, he […]

Learn More June 24, 2010

Insights Into Word Of Mouth

We’ve talked about word-of-mouth (WOM) as the top driver of today’s consumer decisions. Here’s a report from Online Media Daily on an interesting Yahoo study that has attempted to drill into WOM behavior. It notes that 76% of all WOM still occurs face-to-face … however, increasingly it just might be that two individuals are sitting […]

Learn More June 23, 2010

The Magic Moment In Fundraising

We often write about the importance of storytelling as the path into donors’ heads and hearts. Here, courtesy of fundraiser Fraser Green, is one more exclamation mark on the point! Says Fraser: “The ‘magic moment,‘ as I call it, is when the audience stops being an audience – and becomes a part of the story. […]

Learn More June 22, 2010

Watch AARP online!

If your data indicates that most of your small gift income still comes from direct mail, and you think most of your donors are over fifty years old, but you sense more and more online interaction with your donors is happening (and more is possible), then whose online practices might you pay special attention to […]

Learn More June 21, 2010

Terrific Nonprofit Viral Videos

A few days ago, I posted some advice regarding creating online videos deserving of viral success. Here are two examples of such videos. The first comes from Environmental Defense Fund (EDF) and deals with the Gulf oil spill. I think you’ll find this video moving … but I’ll let it speak for itself on that […]

Learn More June 18, 2010

Fundraising’s Top Ten

Friday’s Fundraising Day in New York was terrific. Attendance up from last year and lots of enthusiasm and, even more importantly, plenty of optimism. After a simply wonderful luncheon speech (and there aren’t many of those at these sorts of events) by Geoffrey Canada, head of The Harlem Children’s Zone, I decided to pack a […]

Learn More June 17, 2010