Award Winning Blog

A Remarkable Statistic

Last week The Agitator devoted a great deal of attention to social networking sites and their importance to fundraisers … though I submit that — despite lots of "be my nonprofit’s friend" and "support my walk for …" fundraising experiments — no one has yet found the key to unlocking this potential. Here, from TechCrunch, […]

Learn More February 2, 2009

More Value From Missionaries

This week I’ve pitched the importance of leveraging your "missionaries" with new social networking tools as a fundraising strategy. I’ve also suggested ways to identify which of the 10-15% of your donors might be your missionaries. But missionaries have an additional value beyond any direct personal fundraising they might do. I submit that they are […]

Learn More January 30, 2009

How Find Your Missionaries

OK, I’ve been harping for a few days on harnessing your nonprofit’s "missionaries" — and empowering them with online social marketing tools — to bolster your fundraising efforts. So, Agitator reader Patricia Perkins asked me, how would I find my missionaries in the first place? Great question. Were I starting from scratch, here’s what I’d […]

Learn More January 29, 2009

Cause-Marketing On Social Nets

We’ve been talking lately about using social nets like Facebook and MySpace as “enablers” that can equip a nonprofit’s strongest supporters – your missionaries – to help fundraise for your cause. In this instance, your nonprofit would be reaching out to its most committed supporters online and asking for help. The approach is grounded upon […]

Learn More January 28, 2009

New Math For Fundraisers – II

Yesterday I offered a hypothetical New Math for Fundraisers scenario where very committed donors (only the 15% who are self-described missionaries) are matched with an easy-to-use tool (assuming, per Pew Research, that one-third use sites like MySpace or Facebook) to conduct a whopper of a personal fundraising campaign. I further assumed that half the donors […]

Learn More January 27, 2009

New Math For Fundraisers

Here’s a fundraising scenario and projection for you to play with. Assume your nonprofit has 100,000 active donors, 15% of whom are "missionaries" — that’s the proportion of donors who, in our DonorTrends survey, consider themselves active recruiters for at least one cause or charity they support. Your nonprofit might have a bigger or smaller […]

Learn More January 26, 2009