Award Winning Blog - Agitator

3 Minutes To Tell Your Story Online

Illustrating the point we made yesterday about the impact of increased broadband (i.e., high speed) internet access, comScore has released the latest monthly figures (April ’09) re online video viewing. Key points: An impressive 79% of the total U.S. Internet audience viewed online video; That translates to nearly 152 million U.S. Internet users watching an […]

Learn More June 25, 2009

Broadband Growth Equals Opportunity

The Pew Internet Project has released new figures on home broadband penetration in the U.S. Their key observation is that broadband penetration is increasing most dramatically in population segments that have traditionally lagged — older Americans, lower income households and rural residents. For example, between May 2008 and April 2009: Broadband usage among adults ages […]

Learn More June 24, 2009

More On Website Usability Testing

Last week, The Agitator extolled the virtues of usability testing for nonprofit websites, specifically with regard to online fundraising effectiveness. Our inspiration was a substantial study with this focus by Jakob Nielsen, the guru of web design. In case you need further convincing, here’s how two of our readers responded: From Jay Love, eTapestry: "Tom, […]

Learn More June 23, 2009

Know Your Audience! Or Fail.

Effective marketing begins with knowing your audience … whether it’s choosing mailing lists or appropriate media for your message, or crafting the message itself. Without a very clear understanding of the person, customer, or donor you are trying to reach, speak to and elicit a response from, you’re doomed from the start. How many times […]

Learn More June 22, 2009

US Govt Buys Twitter, Facebook!

Breaking news from reliable Agitator sources … Realising that social nets like Twitter and Facebook have yet to establish a viable business model, but are essential for promoting democracy (at least abroad), the US Government has decided to purchase the two networks outright. Said President Obama: "We would have preferred to see that users of […]

Learn More June 19, 2009

Twitter: Not Just For Revolutions

Happy to hand the megaphone today to Guest Agitator Janice Christensen, for her thoughts on the powerful mobilizing — and through that, fundraising — role of Twitter. Janice is the former Director of Campaigns of Amnesty International USA, a board member of the Torture Abolition and Survivors Support Coalition (TASSC) and a principal in DonorTrends. […]

Learn More June 18, 2009