Award Winning Blog - Agitator

Kid Philanthropy

Here’s a great story from the Washington Post about young people — ages like 11, 12, and 13 — and their fundraising activities. Zach Bonner set out to help homeless kids in his area of Florida. Now his Little Red Wagon Foundation has generated 27 trailer trucks of aid, received a $25,000 check from Elton […]

Learn More August 17, 2009

What Is “Relevant”?

To a communications or fundraising professional, "what is relevant" to my target audience or prospect is — or should be — the threshold question. Relevance to the receiver — not you the sender — is what determines whether your message or appeal has the remotest chance of penetrating the media clutter, as well as all […]

Learn More August 14, 2009

Salvation Army Scores Online

I love this online fundraising campaign run by the Salvation Army in the Detroit region. And I also love the fact that they employ someone (that would be Michelle St. Pierre) with the title, Director of Integrated Marketing! Somebody out there gets it. This campaign was put together with e-Miles, a web loyalty operation that […]

Learn More August 13, 2009

Email: Electronic Direct Mail?

No, says e-marketer Loren McDonald. Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]: 1. Email strategy — know how to create an email marketing plan and program that maximize the channel’s capabilities. [Always happy to see strategy at the top […]

Learn More August 12, 2009

Knows Nothing About Fundraising

Or at least that’s what Jason Falls claimed on his blog, Social Media Explorer. Then he proceeded to pass along the advice he had offered in a webinar on behalf of National Safe Place. The organization is headquartered in Louisville and started as a program of the YMCA there in 1983. They now have 140 […]

Learn More August 11, 2009

The Online Winner Is …

B.L. Ochman, for my money, is one of the better social media strategists around. In this post, she critiques two online contests, finding one a clear winner … the other a distinct loser. Or, as she puts it: One rocks, one sucks. Here’s an excerpt: "Two current contests involving social media are a study in […]

Learn More August 10, 2009